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Optimizing Personalisation Stratagies for Online and Mobile Computing Environments

Project Member(s): Brookes, W.

Start year: 2002

Summary: Computer applications are becoming increasingly complex, in both the amount of information they present to users and the styles of interaction. Personalization research focuses on tailoring the content and presentation of an application to the needs of an individual user. This project will propose a unified framework for evaluating personalization strategies used in online and mobile computing applications. The goal of this framework is to support optimization of personalization strategies for different business goals, with particular attention to the e-business and e-learning domains. The outcome will be more customer-focused applications, offering improved usability and better support for individualized content.

FOR Codes: Interfaces and Presentation (excl. Computer-Human Interaction), Other Artificial Intelligence, Information processing services, Marketing, Education and training not elsewhere classified, Information Processing Services (incl. Data Entry and Capture), Information Systems not elsewhere classified, Adaptive Agents and Intelligent Robotics