The Evolution of Business Networks in Virtual Marketplaces

Funding: 2004: $75,000
2005: $75,000
2006: $75,000

Funding or Partner Organisation: Australian Research Council (ARC Discovery Projects)

Start year: 2004

Summary: This project investigates the evolution of business networks and the development of players strategies in future generation marketplaces. It builds on our electronic trading environment currently being developed. Here, an immersive virtual world marketplace, populated by avatars representing people and agents, contains tools for accessing and presenting all contextual information. It enables observations and measurements that cannot be achieved in physical marketplaces. Network mining techniques will examine those relationships that shape and are shaped by the innovation and entrepreneurial process. The project will develop techniques that guide these evolving relationships towards innovation, which will be trialed in a real market.'

Publications:

Debenham, JK 2007, 'Agents for Multi-Issue Negotiation' in Potter, M, Roth, K, Neidig, J, Reed, S & Boyer, M (eds), Handbook of Research on Nature-Inspired Computing, Idea Group Reference, United States of America and United Kingdom, pp. 750-770.

Deray, K 2007, 'Designing a Visual Language for Interaction Representation, Based on Aspects of Human Movement' in Ferri, F (ed), Visual Languages for Interactive Computing, IGI Global, Hershey,PA, pp. 205-231.
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Simoff, SJ & Sudweeks, F 2007, 'The language of leaders: Identifying emergent leaders in global virtual teams' in Amant, K (ed), Linguistic and Cultural Online Communication Issues in the Global Age, IGI Global, NA, pp. 93-111.

Zhang, D, Simoff, S & Debenham, J 2007, 'Exchange Rate Modelling for E-Negotiators Using Text Mining Techniques' in Lu, J, Ruan, D & Zhang, G (eds), Studies in Computational Intelligence, Springer Berlin Heidelberg, Deblick, Germany, pp. 191-211.
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Galloway, J & Simoff, SJ 2006, 'Network Data Mining: Discovering patterns of interaction between attributes' in Ng, WK, Kitsuregawa, M, Li, J & Chang, K (eds), Advances in Knowledge Discovery & Data Mining, SPRINGER-VERLAG BERLIN, Berlin, Germany, pp. 410-414.

Zhang, D & Simoff, SJ 2006, 'Informing the curious negotiator: Automatic news extraction from the Internet' in Williams, G & Simoff, S (eds), Data Mining: Theory, Methodology, Techniques, And Applications, Springer, Berlin, Germany, pp. 176-191.

Beauregard, M, Kennedy, PJ & Debenham, J 1970, 'Fast simulation of animal locomotion: lamprey swimming', IFIP Advances in Information and Communication Technology, World Computer Congress, Springer US, Santiago, Chile, pp. 247-256.
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Bogdanovych, A, Berger, H, Simoff, S & Sierra, C 1970, 'Travel Agents vs. Online Booking: Tackling the Shortcomings of Nowadays Online Tourism Portals', Proceedings of the International Conference in Lausanne, Switzerland, 2006, International Conference on Information and Communication Technologies in Tourism, Springer Vienna, Lausanne, Switzerland, pp. 418-428.
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Debenham, J & Lawrence, E 1970, 'Intelligent Agents That Make Informed Decisions', Foundations Of Intelligent Systems, Proceedings, Lecture Notes in Artificial Intelligence, International Symposium on Foundations of Intelligent Systems, Springer Berlin Heidelberg, Bani, Italy, pp. 137-146.
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Debenham, J & Lawrence, E 1970, 'Negotiating Agents for Internet Commerce', 2006 International Conference on Computational Inteligence for Modelling Control and Automation and International Conference on Intelligent Agents Web Technologies and International Commerce (CIMCA'06), 2006 International Conference on Computational Inteligence for Modelling Control and Automation and International Conference on Intelligent Agents Web Technologies and International Commerce (CIMCA'06), IEEE, Sydney, Australia, pp. 269-269.
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Debenham, JK & Simoff, SJ 1970, 'A foundation for informed negotiation', 8th Internatioanl conference on enterprise information sysytems, International Conference on Enterprise Information Systems, INSTICC, Cyprus, pp. 23-30.

Debenham, JK & Simoff, SJ 1970, 'Informed agents for e market trading', Proceeds of the international conference e society 2006, International conference e society, IADIS Press, Dublin, Ireland, pp. 460-467.

Debenham, JK & Simoff, SJ 1970, 'Intelligent agents for multi-issue auctions and bidding', Proceedings Of The Iasted International Conference On Artificial Intelligence And Applications, IASTED International Conference on Artificial Intelligence and Applications, ACTA Press, Innsbruck, AUSTRIA, pp. 468-473.

Deray, K & Simoff, SJ 1970, 'A Model of Healthcare Interactions based on Human Movement', HIC 2006 Bridging the Digital Divide: Clinician, consumer and computer, Health Informatics Conference, Health Informatics Society of Australia Ltd (HISA), Sydney, Australia, pp. 1-6.

Sierra, C & Debenham, J 1970, 'Trust and honour in information-based agency', Proceedings of the fifth international joint conference on Autonomous agents and multiagent systems, AAMAS06: AAMAS '06 - 5th International Joint Conference on Autonomous Agents and Multi-agent Systems 2006, ACM, Hakodate, Japan, pp. 1225-1232.
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Wilkinson, I & Young, LC 2005, 'A planning framework for relationship and network management' in Andersson, P, Hertz, S & Sweet, S (eds), Perspectives on Market Networks - boundaries and new connections, EFI, The Economic Research Institute, Stockholm, Sweden, pp. 39-50.

Bogdanovych, A, Berger, H, Simoff, S & Sierra, C 2005, 'Narrowing the gap between humans and agents in e-commerce: 3D electronic institutions', E-COMMERCE AND WEB TECHNOLOGIES, PROCEEDINGS, vol. 3590, pp. 128-137.

Morlacchi, P, Wilkinson, IF & Young, LC 2005, 'Social Networks of Researchers in B2B Marketing: A Case Study of the IMP Group 1984–1999', Journal of Business-to-Business Marketing, vol. 12, no. 1, pp. 3-34.
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Welch, C & Wilkinson, I 2005, 'Network perspectives on interfirm conflict: reassessing a critical case in international business', Journal of Business Research, vol. 58, no. 2, pp. 205-213.
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Wilkinson, I, Young, L & Freytag, PV 2005, 'Business mating: Who chooses and who gets chosen?', Industrial Marketing Management, vol. 34, no. 7, pp. 669-680.
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Wilkinson, IF & Young, LC 2005, 'Toward a normative theory of normative marketing theory', Marketing Theory, vol. 5, no. 4, pp. 363-396.
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Debenham, J & Simoff, S 1970, 'An agents establishes trust with equitable information revelation', IEEE 2nd Symposium on Multi-Agent Security and Survivability, 2005., IEEE 2nd Symposium on Multi-Agent Security and Survivability, 2005., IEEE, Philadelphia, PA, USA, pp. 66-74.
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Debenham, JK & Simoff, SJ 1970, 'Evaluating exploitation versus exploitation by simulation', Proceedings of the 14th international conference on Applied Simulation and modelling, IASTED International Conference on Applied Simulation and Modelling, ACTA Press, Benalmadena, Spain, pp. 366-371.

Wilkinson, I & Young, LC 2004, 'Improvisation and adaptation in international business research interviews.' in Marschan-Piekkari, R & Welch, C (eds), Handbook of Qualitative Research Methods for International Business, Edward Elgar, Cheltenham, UK, pp. 207-223.

Grundström, C & Wilkinson, IF 2004, 'The role of personal networks in the development of industry standards: a case study of 3G mobile telephony', Journal of Business & Industrial Marketing, vol. 19, no. 4, pp. 283-293.
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Ritter, T, Wilkinson, IF & Johnston, WJ 2004, 'Managing in complex business networks', Industrial Marketing Management, vol. 33, no. 3, pp. 175-183.
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Roy, S, Sivakumar, K & Wilkinson, IF 2004, 'Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions', Journal of the Academy of Marketing Science, vol. 32, no. 1, pp. 61-79.
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Subroto, R & Wilkinson, I 2004, 'International long term business relationship, communities of practice and innovation: a longitudinal case study of NDDB, India and Tetra Pak, Sweden', International Journal of Technology Transfer and Commercialisation (IJTTC), vol. 3, no. 4, pp. 454-469.

Welch, C & Wilkinson, I 2004, 'The political embeddedness of international business networks', International Marketing Review, vol. 21, no. 2, pp. 216-231.
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Keywords: electronic markets network mining business networks innovation virtual worlds entrepreneurship

FOR Codes: Other Information, Computing and Communication Sciences, Electronic Commerce, Innovation and Technology Management, Technological and organisational innovation, Application tools and system utilities, Networking and Communications, Business and Management not elsewhere classified, Technology management , Business systems in context not elsewhere classified, Information systems, technologies and services not elsewhere classified

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.