The effects of customer club structure on club performance: A preliminary study to develop and validate scales
Funding or Partner Organisation: Cievents (Flight Centre Ltd) (Cievents industry partner funds)
Start year: 2005
FOR Codes: Marketing and Market Research, Sales and Distribution, Organisational Planning and Management, TRANSPORT, INFORMATION AND COMMUNICATION SERVICES, COMMERCIAL SERVICES AND TOURISM, Marketing Research Methodology, Logistics and Supply Chain Management, Transportation, logistics and supply chains