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Marketing and Demarketing Tourism in Parks

Project Member(s): Wearing, S.

Funding or Partner Organisation: CRC for Sustainable Tourism (Cooperative Research Centre In Sustainable Tourism)

Start year: 2004

Summary: This project will define and characterise marketing and demarketing used in Protected Areas in Australia and overseas in order to examine how they can be used to achieve sustainable management goals aligned with tourism in these areas. The project will describe successful methods for - understanding demand and supply factors, influencing individual and business behaviour, and monitoring progress. The range of communication approaches to marketing and demarketing will be evaluated, as will the language used and present examples of successful marketing and demarketing techniques including those related to product design and quality, capacity, price, destination image, the distribution process, information flow etc from all states and territories in Australia.


Deville, A, Wearing, S & McDonald, M 2016, 'Tourism and Willing Workers on Organic Farms: A collision of two spaces in sustainable agriculture', Journal of Cleaner Production, vol. 111, no. B, pp. 421-429.
View/Download from: Publisher's site

FOR Codes: Tourism Resource Appraisal, Socio-cultural issues, Socio-Cultural Issues in Tourism