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"It's all about me" : Anthropomorphised Trading in Believable Electronic Markets

Funding or Partner Organisation: Australian Research Council (ARC Discovery Projects)

Start year: 2008

Summary: This project will gain insight into the believability of electronic marketplaces. Present electronic markets, being focused on the backend transaction processing and catalogue-style interaction, do not provide the perception that there are people behind them. Believable electronic marketplaces will be perceived as marketplaces that are alive, engaging and populated by people. The project approaches believability from an individual stance it s all about me every player and the environment with which a person interacts in the electronic market should adjust towards that person. Developing the concept of immersive normative mutliagent system, the project will deliver electronic market technology that supports believability

Keywords: believable agency, electronic markets, virtual worlds, electronic institutions, information presentation, multiagent systems

FOR Codes: Technological and Organisational Innovation, Computer-Human Interaction, Business and Management not elsewhere classified, Application Tools and System Utilities