Skip to main content

Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities

Funding: 2008: $90,000
2009: $80,000
2010: $100,000

Funding or Partner Organisation: Australian Research Council (ARC Linkage Projects)
Ruralco/Growforce Australia

Start year: 2007

Summary: Australian manufacturing companies find themselves faced with domestic and international competitors offering value adding services. Such services allow companies to strengthen their competitive position in increasingly tight markets. Developing innovative services requires firms to manage their substantive capabilities, and reconfigure these in dynamic ways to their best advantage. We will identify and explore the substantive and dynamic capabilities affecting strategic service innovation, and how these create strategic performance advantages. Qualitative research will identify the relationships between substantive and dynamic capabilities, strategy and performance. Subsequent quantitative research will quantify these relationships.'

Keywords: Services Management, Marketing Strategy, Customer Orientation, Innovation,

FOR Codes: Innovation and Technology Management, Business and Management, Marketing, Wholesale and Retail Trade