How Opinions From Similar Others, Experts, and a Majority of People Impact Preferences for Hedonic and Utilitarian Products
Project Member(s): Noguti, V.
Start year: 2008
FOR Codes: SOCIAL SCIENCES, HUMANITIES AND ARTS - GENERAL, Social and Community Psychology, Marketing, Management, Humanities and Social Sciences Curriculum and Pedagogy (excl. Economics, Business and Management), Humanities and social sciences curriculum and pedagogy (excl. economics, business and management), Social and personality psychology