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Fuzzy Measure-based Customer Segmentation

Project Member(s): Lu, J.

Funding or Partner Organisation: Gfk Blue Moon Research & Planning Pty Limited

Start year: 2009

FOR Codes: Neural, Evolutionary and Fuzzy Computation, Information Systems Management, Information Processing Services (incl. Data Entry and Capture), Application Software Packages (excl. Computer Games), Computer Time Leasing, Sharing and Renting Services, Decision Support and Group Support Systems, Evolutionary computation, Information systems organisation and management, Application software packages, Information systems, technologies and services not elsewhere classified