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The Value of Characteristics of Australian Wheat

Funding: 2012: $71,200
2014: $89,339

Project Member(s): Burke, P.

Funding or Partner Organisation: Australian Research Council (ARC Linkage Projects)
University of California, San Diego
Grain Growers (Grain Growers Ltd)

Start year: 2012

Summary: The end-use value of the many characteristics of Australian wheat, particularly as expressed by millers and food processors, is poorly understood. The consequence is that poorly informed decisions are made in relation to plant breeding, wheat classification and wheat trading. Strategies are required on how to maintain and expand existing high value markets and to develop new opportunities with Asian trading partners. The ability to know what characteristics are seen as valuable in Australian wheat is seen as essential information in directing plant breeding effort in relation to wheat quality and a key factor in maintaining market share in Asia.

Keywords: Agricultural Economics;International Grain Markets;Wheat Trading;Consumer Choice Modeling

FOR Codes: Marketing Research Methodology, Preference, Behaviour and Welfare, Agricultural Economics, Ecological Economics, Agricultural economics , Preference, behaviour and welfare