Dulux Strategic Partnership Scoping Project
Funding or Partner Organisation: Dulux Group (Australia) Pty Ltd (Dulux Partnership Fund)
Start year: 2013
Summary: 1. Delivery of Analytics and predictive modelling advice to build Dulux's business impact, specifically sales, marketing and customer experience in the form of a Business Discovery Report. 2. Delivery of a workshop by UTS outlining findings and immediate actions likely to have revenue impact and market implications.
Keywords: AAI Research Project for DULUX
FOR Codes: Artificial Intelligence and Image Processing, Marketing