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Dulux Strategic Partnership Scoping Project

Funding or Partner Organisation: Dulux Group (Australia) Pty Ltd (Dulux Partnership Fund)

Start year: 2013

Summary: 1. Delivery of Analytics and predictive modelling advice to build Dulux's business impact, specifically sales, marketing and customer experience in the form of a Business Discovery Report. 2. Delivery of a workshop by UTS outlining findings and immediate actions likely to have revenue impact and market implications.

Keywords: AAI Research Project for DULUX

FOR Codes: Artificial Intelligence and Image Processing, Marketing