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Pathways to Market: Transforming Food Industry Futures through Improved Sensing, Provenance and Choice

Funding or Partner Organisation: Australian Research Council (ARC Industrial Transformation Research Hubs)

Start year: 2013

Summary: The Pathways to Market research hub aims to transform the Australian food industry by innovatively integrating leading-edge applied research with commercial partner expertise and business priorities in two distinct food supply chains. The hub will demonstrate how new knowledge on food production and consumption generated through novel sensing technologies and advanced modelling techniques can be implemented in smart applications. The hub will produce the world's first holistic investigation of how intelligent use of information can contribute to powering food industry competitiveness, environmental sustainability and innovation in food value chains from producers through to end-consumers

Keywords: traceabilityfood marketssustainability

FOR Codes: Marketing, Sustainability Accounting and Reporting, Livestock Product Traceability and Quality Assurance, Technological and Organisational Innovation, Consumer-Oriented Product or Service Development, Computer-Human Interaction, Human-computer interaction