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The Role of Reference-Dependent Preferences in Auctions and Negotiations

Start year: 2014

Summary: Expected utility is the traditional workhorse for applications of Game Theory to Economics. A large body of experimental evidence, however, shows that people's attitudes toward risk are better captured by a model in which outcomes are framed as gains and losses relative to a reference point (reference dependence), with losses being more painful than gains are pleasant (loss aversion). To date, the applicability of reference-dependent preferences to Game Theory has not been fully explored. The goal of this project is to analyze the role of reference-dependent preferences and loss aversion in contexts of strategic interaction. I look at three well known applications of game theory in economics: auctions, bargaining and non-linear pricing.

Keywords: Auctions, Bargaining, Loss Aversion

FOR Codes: Industry Economics and Industrial Organisation, Microeconomics not elsewhere classified, Microeconomic Theory, Mathematical Economics, Industrial Organisations, Industry economics and industrial organisation , Mathematical economics , Microeconomic theory