The Full Value of Business Events: Incorporating BTB Outcomes
Funding or Partner Organisation: Business Events Sydney Limited (Business Events Sydney LTD)
Start year: 2014
Summary: This proposal is for an extension of the Delegate Expenditure and Beyond Tourism Benefits (BTB) studies. The purpose of the study is to continue to reinforce the Expenditure Forecasting Tool (EFT) whilst capturing the full value of business events. This extension project is to include delegate/organiser expenditure as well as key BTB questions.
Edwards, D, Cheng, M, Wong, A, Zhang, J & Wu, Q 2017, 'Ambassadors of Knowledge Sharing: Co-produced Travel Information Through Tourist-Local Social Media Exchange', International Journal of Contemporary Hospitality Management, vol. 29, no. 2, pp. 690-708.
View/Download from: Publisher's site
Keywords: Business events, expenditure, forecasting
FOR Codes: Impacts of Tourism, Management