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Gattorna Alignment CAS Survey

Project Member(s): Burke, P.

Funding or Partner Organisation: Gattorna Alignment Pty Limited (Gattorna Alignment Pty Ltd)
Gattorna Alignment Pty Limited (Gattorna Alignment Pty Ltd)

Start year: 2014

Summary: UTS CenSoC will provide survey design and programming services using industry standard survey platform ConfirmIT. The survey will be programmed and managed in two languages, Portuguese and English. The survey will provide a real-time capacity for calculating Best-Worst Scores and sum scores of PADI customer segments. The source code will be built and remain held by CenSoC. Data will be checked, recoded and cleaned as final deliverables. During the period that GA is conducting their data collection in field with respondents from Brazil, CenSoC will provide fieldwork administration and supporting including providing daily report and informing GA and clients about respondents┬┐ status to enable reminder emails and phone calls to be made on time.

FOR Codes: Marketing Research Methodology, Marketing