Gattorna Alignment CAS Survey 2 India Project

Project Member(s): Burke, P.

Funding or Partner Organisation: Gattorna Alignment Pty Limited (Gattorna Alignment Pty Ltd)

Start year: 2015

Summary: UTS CenSoC will provide survey design and programming service using industry standard survey platform ConfirmIT. The survey will be programmed and managed in two languages, English and Hindi. The source codes will be built and remain held by CenSoC. Data will be checked and cleaned as delieverables. During the period that GA is conducting data collection in India, CenSoC will provide fieldwork administration support for GA to take actions such as sending reminder emails. At reporting stage, CenSoC will be responsible to provide analysis and insights related to the PADI segment approach. CenSoC will provide segment number for each respondent, and report/present analysis results for PADI segments.

Keywords: Customer Segmentation

FOR Codes: Marketing Research Methodology, Marketing

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.