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Discrete choice experiments (DCEs) to explore a range of attributes of food labelling in relation to irradiation

Project Member(s): Goodall, S., Meshcheriakova, O., Viney, R.

Funding or Partner Organisation: Food Standards Australia New Zealand

Start year: 2015

Summary: Using a DCE design, CHERE aims to understand people's preferences about different foods that are available in Australia and New Zealand, particularly foods that may have undergone irradiation. CHERE aims to test the impact on choice of including an irradiation food label, and to investigate how responders will trade-off different food attributes (such as price and shelf-life) in order to obtain food that have been irradiated (or not).


Meshcheriakova, O, Goodall, S & Viney, R 2017, 'Consumer preferences for food processing technologies: Evidence from a discrete choice experiment', iHEA Boston World Congress, Boston, USA.

Keywords: DCE, food irradiation labelling

FOR Codes: Health Economics, Health Policy Economic Outcomes, Health Policy Evaluation