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Food and Agribusiness Growth Centre - Design Led Innovation Framework

Funding or Partner Organisation: Food Innovation Australia Ltd (Food Innovation Australia Funding)

Start year: 2015

Summary: Objective - The Governments Industry Growth Centres policy provides the platform to develop sustainable sector growth strategies across five covered sectors. Each of the five chosen sectors represents either a current or potential source of comparative advantage for Australian industry. Challenge - These sectors are fragmented with weak linkages across the value chain and there is a need to build long-term connections and partnerships to address innovation opportunities to drive growth in the sectors. Opportunity: To build the innovation ecosystem across industry, research and government stakeholders to allow for the development of high value added products and services in areas of competitive strength. Implementation Strategy: The approach to industry engagement needs to be extended from what has been tried previously. Current programs focus on solving todays challenges and drive incremental solutions. However these are not sufficient to drive the necessary impact on competitiveness and productivity. We know through management research, Australias management mindset will prevent us from radically exploring new opportunities and directions. A new framework will be necessary for this mindset to be developed to allow sectors to make this conceptual leap, which will be key to the success of the Growth Centres.


Peppou, G, Bucolo, S & Thurgood, C 1970, 'Designing competitive industry sectors', Proceedings of the 20th DMI: Academic Design Management Conference: Design Research Meets Design Practice at the Inflection Point, Academic Design Management Conference, Design Management Institute, Boston, USA, pp. 348-368.

FOR Codes: Design Innovation, Technological and Organisational Innovation, Interaction and experience design