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Identifying the gap between perception and reality for the sustainable actions that matter

Funding or Partner Organisation: The Council of the City of Sydney (City of Sydney)

Start year: 2015

Summary: The City of Sydney wants to identify the sustainability actions that could be prioritised for education and behaviour change campaigns. The 2011 and 2014 Sustainability Research Projects identified that gaps exist between the perceived and actual environmental impact and perceived and actual ease of implementation of the sustainability actions. These gaps influence the uptake of actions by residents. This project will measure these gaps to identify the sustainability actions that could add most benefit to achieving the City’s sustainable targets by using education campaigns to change perceptions and drive behaviour change.

Keywords: sustainable actions, change perceptions

FOR Codes: Environmental Sociology, Sustainability Indicators