Project Car Model
Project Member(s): Burke, P.
Funding or Partner Organisation: Celsius Research Pty Ltd (Celsius Research Pty Ltd Partnership)
Celsius Research Pty Ltd (Celsius Research Pty Ltd Partnership)
Start year: 2016
Summary: This project is designed to model the impact on demand for existing vehicles in market by introducing a new vehicle. The research is conducted by combining discrete choice experiment and model and other methods.
Keywords: pricing, market demand, discrete choice model
FOR Codes: Marketing, Preference, Behaviour and Welfare, Marketing Measurement, Marketing Research Methodology, Pricing (incl. Consumer Value Estimation)