Project Car Model

Project Member(s): Burke, P.

Funding or Partner Organisation: Celsius Research Pty Ltd (Celsius Research Pty Ltd Partnership)
Celsius Research Pty Ltd (Celsius Research Pty Ltd Partnership)

Start year: 2016

Summary: This project is designed to model the impact on demand for existing vehicles in market by introducing a new vehicle. The research is conducted by combining discrete choice experiment and model and other methods.

Keywords: pricing, market demand, discrete choice model

FOR Codes: Marketing, Preference, Behaviour and Welfare, Marketing Measurement, Marketing Research Methodology, Pricing (incl. Consumer Value Estimation), Preference, behaviour and welfare

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.