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Teaching each other trust

Project Member(s): Giotis, C., Attard, M.

Funding or Partner Organisation: Journalism Education and Research Association of Australia
Journalism Education and Research Association of Australia

Start year: 2020

Summary: In Australia in 2020 the trust gap between the informed public and the mass public is the world’s largest, 23% (Edelman Trust Barometer 2020). If this continues, greater polarisation and disengagement from the public sphere will result. This pilot project will test a unique media research technique that sees audiences and journalists examine pieces of reportage together. This engenders a relationship of trust on both sides while providing the journalist with diverse perspectives and learnings they can incorporate into their practice. Meanwhile, researchers gain a greater understanding of the linked socio-political drivers behind distrust, news avoidance, polarisation and fake news.


Attard, M, Davis, M & Main, L Centre for Media Transition 2023, Gen AI and Journalism, Sydney.
View/Download from: Publisher's site

FOR Codes: Journalism and Professional Writing, Communication, Creative and professional writing