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Building Digital Marketing Intelligence Empowered by Narrative Visualisation

Project Member(s): Liang, J.

Funding or Partner Organisation: AUSTRALIA TODAY PTY LTD

Start year: 2022

Summary: Industry Doctoral Program This PhD thesis is to fill the research gap by providing a systematic study of the digital marketing's data storytelling design space, offer reliable guidance for further marketing partitioners based on evidence and present one automatic data storytelling system for Australia Today media’s digital marketing as an example.

FOR Codes: Information and Communication Services, Expanding Knowledge, Information visualisation