Building Digital Marketing Intelligence Empowered by Narrative Visualisation

Project Member(s): Liang, J.

Funding or Partner Organisation: AUSTRALIA TODAY PTY LTD
AUSTRALIA TODAY PTY LTD

Start year: 2022

Summary: Industry Doctoral Program This PhD thesis is to fill the research gap by providing a systematic study of the digital marketing's data storytelling design space, offer reliable guidance for further marketing partitioners based on evidence and present one automatic data storytelling system for Australia Today media’s digital marketing as an example.

FOR Codes: Information and Communication Services, Expanding Knowledge, Information visualisation

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.