Slyp - Smart Receipts Consumer Modelling (Marketing DG)
Project Member(s): Burke, P.
Funding or Partner Organisation: SLYP PTY LTD (Slyp Contract Research)
SLYP PTY LTD (Slyp Contract Research)
Start year: 2022
Summary: Slyp is a fast-scaling company that provides an innovative smart receipt solution to make paper receipts redundant at the point of purchase. The smart receipt service offers a design solution to scale up the circular economy by eliminating waste. Smart receipts could address the social and environmental problems associated with thermal receipts across the entire supply chain. They could avoid the potential ecological and human health issues related to thermal receipts in use and at the end of life. Production of paper receipts uses numerous chemical inks (i.e. traditional receipts) and protective film coatings (e.g. thermal receipts), including bisphenol A, an industrial chemical known to cause endocrine disruption for many species of fish, aquatic invertebrates, amphibians, and reptiles, as well as cause potential human health impacts on developing foetuses, infants and children. Studies of these impacts have not occurred to date. In the longer term, the beneficial outcomes of switching to a smart receipt can be further quantified through behavioural segmentation to quantify customers’ receipt preferences at the point of purchase and usage post-purchase (for example if they retain or dispose of receipts).
FOR Codes: Marketing