The Conference Legacy Project – powered by ChristchurchNZ (Management)
Start year: 2024
Summary: In addition to contributions to visitor economies (via direct tourism spend), conferences have the potential to contribute to destination knowledge economies and industry innovation, and bring a range of benefits to host communities (Foley et al. 2021; Foley et al. 2019; Edwards et al. 2017; Edwards et al. 2016; Foley et al. 2013; Foley et al. 2010). Globally, strategic business event leaders work with government, industry, university and community stakeholders to target and leverage conferences that have the potential to catalyse innovation in priority sectors and contribute to solutions for key social issues in the destination. For multiple reasons it is crucial that this broader value of business events be recognized. The business event sector requires ongoing support from governments and other stakeholders – particularly in the areas of infrastructure development and global marketing. The sector is continually being called upon to demonstrate its value in order to attract and maintain adequate funding and support. Further, an improved understanding of the contributions made by conferences can inform the development of strategies to maximise benefits for the host destination. Evidence-based information is required to drive this message. The purpose of the study is to investigate and report on the value of conferences, by evaluating a range of impacts that conferences deliver to industry and community in Christchurch. It is envisaged that the range of impacts may include: • Scientific advancement • Industry innovation • Attraction of global talent • Improved social policy • Community wellbeing • Trade and investment • Cultural sustainability and regeneration • Environmental sustainability and regenerative business practice