Publications
Journal articles
MIDGLEY, DF & DOWLING, GR 1978, 'INNOVATIVENESS - CONCEPT AND ITS MEASUREMENT', JOURNAL OF CONSUMER RESEARCH, vol. 4, no. 4, pp. 229-242.
View/Download from: Publisher's site
MIDGLEY, DF & DOWLING, GR 1978, 'INNOVATIVENESS - CONCEPT AND ITS MEASUREMENT', JOURNAL OF CONSUMER RESEARCH, vol. 4, no. 4, pp. 229-242.
View/Download from: Publisher's site