Publications

Dowling, G 2002, 'Customer Relationship Management: In B2C Markets, Often Less is More', California Management Review, vol. 44, no. 3, pp. 87-104.
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Petty, NJ, Maher, C, Latimer, J & Lee, M 2002, 'Manual examination of accessory movements–seeking R1', Manual Therapy, vol. 7, no. 1, pp. 39-43.
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Roberts, PW & Dowling, GR 2002, 'Corporate reputation and sustained superior financial performance', STRATEGIC MANAGEMENT JOURNAL, vol. 23, no. 12, pp. 1077-1093.
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Shirley, D, Ellis, E & Lee, M 2002, 'The response of posteroanterior lumbar stiffness to repeated loading', Manual Therapy, vol. 7, no. 1, pp. 19-25.
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Lumbar posteroanterior (PA) responses are determined by manual examination and are used to guide treatment decisions and interpret changes in symptoms within and between treatments. Mechanical devices that simulate manual assessment have been developed to measure lumbar PA responses. The two variables used to describe lumbar PA responses to mechanical loading are stiffness coefficient K and displacement D30. The purpose of this study was to investigate the behaviour of lumbar PA responses with repeated loading over time. Lumbar PA responses at L4 were measured in 18 pain-free subjects using a mechanical device. Measurements were made for five consecutive loading cycles on three test occasions. The responses were compared between the five cycles within a single test occasion and between three test occasions. An identical procedure was also used to test a set of elastic springs for comparison. There was a significant increase in both stiffness coefficient K and displacement D30 between the first cycle and subsequent cycles of a single test occasion on human subjects. This response which demonstrates an increase in stiffness and displacement between the first and subsequent cycles can be considered a normal response to PA loading. PA stiffness remains constant over several tests both within one day and between days. © 2002 Elsevier Science Ltd.

Waller, DS 2002, 'Advertising agency-client attitudes towards ethical issues in political advertising', JOURNAL OF BUSINESS ETHICS, vol. 36, no. 4, pp. 347-354.
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Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.

Waller, DS & Fam, K 2002, 'Gender attitudes towards the advertising of controversial products in China', Journal of Interdisciplinary Gender Studies, vol. 5, no. 2, pp. 83-91.

Waller, DS & Fam, KS 2002, 'Offence to the advertising of controversial products: a study of gender attitudes in China and Malaysia', Journal of Asia Pacific Marketing, vol. 1, no. 1, pp. 59-72.

Waller, DS & Fam, KS 2002, 'Offensive advertising: a challenge for marketing in China', Asian Journal of Marketing.

Fam, KS, Waller, DS & Erdogan, BZ 1970, 'Islamic faith and attitudes towards the advertising of controversial products', Australian and New Zealand Marketing Academy (ANZMAC) 2002 Conference Proceedings, Australian and New Zealand Marketing Academy Conference, Deakin University, Melbourne, Australia, pp. 491-497.

Hingorani, A 1970, 'A Conceptual Framework to Measure Internet Advertising Effectiveness in terms of Brand Attitude Change', Marketing Communications Strategies in a Changing Global Environment, Hong Kong, China.
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Paper co-authored with Kelvin Lee and Professor Ken Miller.

Hingorani, A 1970, 'Skincare product advertising in Australia', Proceedings of Second International Healthcare Conference: Global Engagement in Creating Financially Viable Healthcare Systems, Second International Conference on Healthcare Systems, Marshall University, Ankara, Turkey, pp. 59-62.

Miller, K & Waller, DS 1970, 'Attitudes towards DTC advertising in Australia: some preliminary findings', 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, No, American Marketing Association, San Diego, USA, pp. 302-303.

Nguyen, TT, Barrett, NJ & Fletcher, R 1970, 'Relationship quality between exporters in developing countries and foreign importers', Proceedings of the 18th Annual IMP Conference, No, Groupe ESC Dijon-Bourgogne, Dijon, France, pp. 1-15.

Nguyen, TT, Barrett, NJ & Fletcher, R 1970, 'Relationship quality between exporters in developing countries and foreign importers', Proceedings of the 18th Annual IMP Conference, 18th Annual IMP Conference, Groupe ESC Dijon-Bourgogne, Dijon, France, pp. 1-15.

Pattinson, HM & Miller, K 1970, 'Combining decision systems analysis and cause mapping of strategic thought: making sense of the dynamics in B2B strategies', Proceedings of 8th Annual Academic Workshop, 8th Annual Academic Workshop, Georgia State University, Atlanta, Georgia USA, pp. 1-10.

Voola, R, Rugimbana, R, Quazi, A & West, A 1970, 'Intangible organizational capabilities and e-business adoption: A conceptual framework', International Conference on Marketing of Technology Oriented Products and Services in the Global Environment, Balgalore, India.

Voola, R, West, A, Carlson, J & Malik, I 1970, 'Key success factors for marketing high technology to Australian small and medium enterprises: A practitioner's perspective', Proceedings of the International Conference on Marketing of Technology Oriented Products and Services in the Global Environment, Bangalore, India.

Waller, DS & Fam, KS 1970, 'Attitudes towards controversial advertising: evidence from Malaysia and New Zealand', Australia - New Zealand Communication Association (ANZCA) Conference, Australia - New Zealand Communication Association (ANZCA) Conference, Bond University, Greenmount,Gold Coast.

Waller, DS & Fam, KS 1970, 'Chinese consumers attitudes towards offensive advertising - a challenge for international markets', ACR 2002 Conference Proceedings, ACR 2002 Conference Proceedings, Association for Consumer Research, Beijing, China.

Waller, DS & Louviere, JJ 1970, 'Advertising agency selection: Developing a framework to model decision states', 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, 2002 AMA Educators' Conference, American Marketing Association, San Diego, USA, pp. 374-375.

Wang, PZ 1970, 'Consumer vanity: A cross-cultural study in the US and China', Asia Pacific Advances in Consumer Research, ACR 2002 Asia Pacific Conference, Association for Consumer Research, Beijing, China, pp. 290-290.

Wang, PZ 1970, 'Motivations for sports volunteerism: Theory and measurement', Society for Consumer Psychology 2002 Winter Conference Proceedings, Society for Consumer Psychology 2002, The Society for Consumer Psychology, Austin, Texas, USA, pp. 132-133.

Waller, DS 2002, 'Radio comment on World Today on product placement'.