Auger, P, Devinney, TM & Dowling, G 2022, 'Employees as a vector of strategic intent: an examination of corporate, social and environmental strategic intent recognition by employees', Journal of Strategy and Management, vol. 15, no. 4, pp. 524-537.
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PurposeOne of the hallmarks of strategizing is having a clearly articulated vision and mission for the organization. It has been suggested that this provides a compass bearing for the organization's strategy, helps in motivation, commitment and retention of employees, serves as a guide to internal sensemaking and decision-making, has a potential performance effect, helps establish the identity of the organization and positions its desired reputation. The compass bearing role is important because it guides the selection of the goals and strategic orientation of the organization which in turn shapes its overall strategy and much of its internal decision making. The inspirational role is important because it helps to motivate and engage employees and other stakeholders.Design/methodology/approachThis study provides a more rigorous indication as to whether employees can, in the first instance, recognize and distinguish their corporate and environmental strategy from that of their competitors within their own industry and random other companies from other industries. This first issue addresses, to a degree, if and why, such strategic communiqués are effective inside a range of different organizations. Secondly, the authors examine whether there are any specific individual level effects that could explain variations in these responses. Finally, the authors examine the extent to which the recognition rates the authors observe, relate to how employees are rewarded through appraisals, promotions and salary increases. This helps in the authors’ understanding of the role of hard incentives versus soft motivations. The authors’ approach to assessing employee knowledge of their organization's strategy is unique. Rather than survey employees about their knowledge, the authors use a matching stu...
Barton, B, Zlatevska, N & Oppewal, H 2022, 'Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions', Journal of Retailing, vol. 98, no. 4, pp. 741-758.
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Borriello, A, Massey, G & Rose, JM 2022, 'Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment', Marine Pollution Bulletin, vol. 179, pp. 113689-113689.
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Burke, PF & Buchanan, J 2022, 'What attracts teachers to rural and remote schools? Incentivising teachers’ employment choices in New South Wales', Australian Journal of Education, vol. 66, no. 2, pp. 115-139.
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Staffing rural and regional schools remains an intractable problem. This study identifies effective incentives for attracting teachers to difficult-to-staff rural and remote schools in New South Wales (NSW), Australia. Compared to their urban counterparts, students in these schools are disadvantaged by teacher staff shortages, inexperience and attrition. The research investigated the ability for existing incentives of the NSW Department of Education, other education systems and other professions to attract professionals to rural and remote appointments using a discrete choice experiment methodology. The findings identify ways of attracting teachers of differing levels of experience and commitment to work in such areas.
Burke, PF, Kearney, M, Schuck, S & Aubusson, P 2022, 'Improving mobile learning in secondary mathematics and science: Listening to students', Journal of Computer Assisted Learning, vol. 38, no. 1, pp. 137-151.
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AbstractBackgroundMobile learning studies often focus on teachers' perspectives. This study instead considers students' experiences of learning with mobile devices (i.e., m‐learning) in secondary school mathematics and science.ObjectivesThe research aims to describe the m‐learning experiences of secondary mathematics and science students, and to determine the extent to which distinctive pedagogical dimensions impact students' perceived learning.MethodsA survey instrument using the iPAC mobile pedagogical framework as a theoretical lens is developed and validated. This framework highlights three pedagogical dimensions: personalization, authenticity, and collaboration. Structural equation modelling is used to investigate how each dimension predicts students' perceived improvement in learning, whilst accounting for usage context, among a sample of students in schools where mobile devices are used extensively.Results and ConclusionsStudents were in agreement that personalization was a characteristic of their m‐learning experiences, but authentic and collaborative learning were not as strongly featured. M‐learning activities fostering personalization were most important for improving perceived learning; authenticity and collaboration were also significant, but no differences in perceived learning improvement due to location were found. Authentic m‐learning and perceived improvement in learning with mobile devices were significantly higher in science than mathematics subjects.ImplicationsWhen teachers design m‐learning tasks that enhance personalization, collaboration, and authenticity, students are predicted to perceive improvements in their le...
Burke, PF, Palmer, T-A & Pressick-Kilborn, K 2022, 'Preferences for Professional Development in Science Among Pre- and In-service Primary Teachers: a Best–Worst Scaling Approach', Research in Science Education, vol. 52, no. 6, pp. 1791-1806.
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This study examined the preferences for professional development (PD) in primary (elementary) science among pre-service teachers (PSTs) and in-service teachers (ISTs). The contribution of the study is its focus on quantifying the relative importance of factors that were significant for teachers by using best–worst scaling methodology. Rather than considering potential factors in isolation, teachers traded off among content areas of PD, thereby revealing which aspects they most preferred. A comparison of PSTs and ISTs indicated that both sought greater guidance on adapting their science teaching for multi-age classes and on strategies to engage students in activity-based science. Relative to the PSTs, the ISTs reported less need for PD opportunities that emphasized collaboration and networks, and science pedagogy and content. Both groups indicated that they would most benefit from PD that focused on building their knowledge and strategies for teaching guided inquiry and investigation- and activity-based science. The findings offer critical insights into the broader improvement of PD of teachers in the context of science education.
Chan, K & Uncles, M 2022, 'Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making', Journal of Consumer Behaviour, vol. 21, no. 1, pp. 80-91.
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AbstractDashboards are commonly used to inform data‐driven decision‐making by multiple stakeholders within and across businesses. The purpose of this article is to show how a comprehensive marketing model, the NBD‐Dirichlet, can be used to construct coherent and integrated dashboards. This is demonstrated using an example that offers practical guidance to practitioners and researchers for incorporating the model into a dashboard and showing how it can enhance visualisation, communication, and decision‐making. The example concerns digital media consumption behaviour, specifically the section choice behaviour of readers of an online magazine. The example demonstrates the utility of the NBD‐Dirichlet model to underpin a marketing management dashboard (RQ1), where model parameters are estimated from unstructured log‐file data (RQ2) using log‐likelihood estimation (RQ4). The example also shows the applicability of the model in analysing a non‐brand attribute, specifically magazine content sections (RQ3). From inspection of graphical and tabular dashboards, it is evident that magazine section content is read by consumers in ways we might expect given the well‐known Double Jeopardy (DJ) pattern of the NBD‐Dirichlet model (RQ5). There is no evidence of change‐of‐pace behavioural loyalty (RQ6), nor niche behavioural loyalty (RQ7). Finally, the article highlights the benefits of the NBD‐Dirichlet in business as not only a tool for underpinning dashboards but also for scenario planning (RQ8).
Fam, K-S, Richard, JE, McNeill, LS, Waller, DS & Zhang, H 2022, 'Sales promotion: the role of equity sensitivity', Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 9, pp. 1827-1848.
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PurposeThis paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase experience (PE).Design/methodology/approachThe study examines data from a survey of 284 Hong Kong consumers, using a shopping mall-intercept method. Every third person walking past the researchers was asked to participate in the survey. After obtaining their permission, those agreeing to take part in the study were surveyed either inside or outside of the shopping complex. The face-to-face intercept surveying method also increases confidence in sample and response reliability.FindingsThe study finds that ES has a significant positive relationship with evaluations of the retail PE. Consumers identified as “Benevolents” were significantly more positive towards SPs and reported significantly higher satisfaction with the PE. In contrast, consumers identified as “Entitled” were less positive towards SP and less satisfied with the PE. In addition, noncash SPs significantly positively influenced Benevolents' PE.Research limitations/implicationsThe current study extends and expands equity theory and ES research by applying these concepts to consumer SPs. The study is limited to an examination of common consumer purchases, across different product categories and SP types. While this allows us to examine the relationship between SP attitudes, ES and purchase satisfaction, future comparisons between individual sales promotion techniques (SPTs) and specific consumer profiles are recommende...
Garg, N & Saluja, G 2022, 'A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism', Journal of the Association for Consumer Research, vol. 7, no. 3, pp. 325-339.
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Giroux, M, Franklin, D, Kim, J, Park, J & Kwak, K 2022, 'The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status', Journal of Travel Research, vol. 61, no. 3, pp. 674-695.
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When making travel decisions, consumers are frequently exposed to a multitude of options, including differing price levels for the same product or service across a range of online travel agencies. The current research investigates how the magnitude of price dispersion in online pricing can influence travelers’ product evaluations and purchase intentions. Specifically, we predict that travelers will prefer a hotel with no price dispersion to a hotel with different prices listed when the price difference is small, or narrow. However, when the price difference is more pronounced, or wide, travelers will prefer a hotel with price differences compared to a hotel with no price dispersion. Four experiments demonstrate that this effect is consistent across different contexts and categories. Additionally, based on life history theory, we argue that the relative preference for the same versus different price dispersion will be moderated by the travelers’ childhood socioeconomic status (SES).
Goodall, S, Viney, R, Street, D, Waller, DS & Zhao, FL 2022, 'Responses to direct-to-consumer advertising in Australia: Comparing experience', Health Marketing Quarterly, vol. 39, no. 4, pp. 398-409.
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This paper examines the potential effect of Direct-to-Consumer (DTC) advertising on consumers’ behavioral intentions in relation to a medical issue. Using an online experiment, 1295 people were randomized to two information conditions. One group watched an advertisement for a hypothetical cold sore medicine, while a second (control) group did not view the advertisement, before both groups answered questions on symptoms. The responses were analyzed based on group allocation and the respondents’ experience with cold sores. Results indicate that those who viewed the advertisement were more likely to choose the product, and the advertisement had larger effects based on consumer experience.
Ho, H, Kim, N & Reza, S 2022, 'CSR and CEO pay: Does CEO reputation matter?', Journal of Business Research, vol. 149, pp. 1034-1049.
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The stakeholder perspective in the corporate social responsibility (CSR) literature emphasizes the role of CSR in firm value creation and suggests that chief executive officers (CEOs) would be rewarded for higher levels of CSR engagement. In contrast, the agency theory perspective from financial economics considers CSR as a potential executive agency problem for shareholders, suggesting that CEOs would not be incentivized for CSR engagement. The present study addresses this contentious issue by theorizing and examining CEO reputation—based on employee recognition and competence respectively—as important moderators of the CSR–CEO pay relationship, using data on a sample of public companies from 2010 to 2015. Findings show that the nature of the relationship between a firm's CSR engagement and CEO pay is conditional on the level of the CEO's reputation based on employee recognition but not when based on competence. Implications for the literature and for managerial practices are also discussed.
Kim, T, Duhachek, A, Herd, K & Kim, S 2022, 'Toward a goal-based paradigm of contagion', European Journal of Marketing, vol. 56, no. 8, pp. 2105-2137.
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PurposeThis study aims to extend the previous research on contagion and proposes an integrative paradigm in which consumer goals and contagion recipient factors are identified as the key variables leading to the emergence of the contagion phenomenon. When a consumer has an active goal, a product touched by goal-congruent sources leads to positive product evaluation and enhances consumer performance when the product is used.Design/methodology/approachThis research conducted five experimental studies in online and offline retail settings to examine the effect of contagion on evaluations of contagion objects and performance in goal-related tasks.FindingsAcross five studies, the authors demonstrated that the activation of a goal leads to contagion-based product evaluation and performance enhancement effects. The authors theorized and showed that the contagion-based process triggered during goal pursuit led to a more favorable evaluation of contagion products (Studies 1, 2 and 3). The authors also showed that enhanced consumers’ commitment toward a goal, which in turn led to enhanced performance in a real task that contributed to achieving one’s goal (Study 4). These effects emerged only when the object was physically touched by a goal-congruent contagion source and were more pronounced for the consumers who experience a high (vs low) degree of goal discrepancy (Study 5).Research limitations/implicationsThe current research examined the contagion phenomenon in a few predetermined goal domains (e.g. health improvement goals, career success goals, marriage success goals). Although the authors fo...
Kim, TW, Jiang, L, Duhachek, A, Lee, H & Garvey, A 2022, 'Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure', Journal of Service Research, vol. 25, no. 4, pp. 649-666.
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The use of Artificial Intelligence (AI) has grown rapidly in the service industry and AI’s emotional capabilities have become an important feature for interacting with customers. The current research examines personal disclosures that occur during consumer interactions with AI and humans in service settings. We found that consumers’ lay beliefs about AI (i.e., a perceived lack of social judgment capability) lead to enhanced disclosure of sensitive personal information to AI (vs. humans). We identify boundaries for this effect such that consumers prefer disclosure to humans over AI in (i) contexts where social support (rather than social judgment) is expected and (ii) contexts where sensitive information will be curated by the agent for social dissemination. In addition, we reveal underlying psychological processes such that the motivation to avoid negative social judgment favors disclosing to AI whereas seeking emotional support favors disclosing to humans. Moreover, we reveal that adding humanlike factors to AI can increase consumer fear of social judgment (reducing disclosure in contexts of social risk) while simultaneously increasing perceived AI capacity for empathy (increasing disclosure in contexts of social support). Taken together, these findings provide theoretical and practical insights into tradeoffs between utilizing AI versus human agents in service contexts.
Liu, Z, Wang, X, Li, Y, Yao, L, An, J, Bai, L & Lim, E-P 2022, 'Face to purchase: Predicting consumer choices with structured facial and behavioral traits embedding', Knowledge-Based Systems, vol. 235, pp. 107665-107665.
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Mintz, O 2022, 'Harnessing post-pandemic customer trends to fuel business growth', World Economic Forum.
Mintz, O & Knight, E 2022, 'Beyond usual: How leading firms diverge from Business as Usual', Management and Business Review, no. Spring, pp. 61-69.
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Firms must innovate to sustain their long-term profitability. However, few firms successfullymanage to innovate continually. Thus, this article proposes six principles for firms to employto create breakthrough industry-changing innovations and maintain their success afterwards.It proposes the six principles based on the authors multidisciplinary academic backgroundsand their unique experience as delegates on an innovation mission that enabled them to visitand engage with executives from leading firms in the Silicon Valley and Seattle regions. Themission trip enabled the authors to visit many of these firms back-to-back over a short periodof time and also continuously engage with their delegation about what was being learned onthe trip. This, in combination with a review of the academic business literature, enabled theauthors to put together a set of best innovation practices repeatedly employed by thoseleading firms that should be implemented by other businesses looking to innovatecontinually.
Mintz, O, Currim, IS & Deshpandé, R 2022, 'National customer orientation: a framework, propositions and agenda for future research', European Journal of Marketing, vol. 56, no. 4, pp. 1014-1041.
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PurposeThis paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.Design/methodology/approachA conceptual framework and unique propositions are developed that focus on how one macro-economic driver, e.g. the wealth of a country, and one macro-marketing driver, e.g. customer price sensitivity, affect national customer orientation during and after global economic downturns such as recessions and a pandemic.FindingsAn agenda setting section proposes distinct theoretical, empirical and managerial themes for future research aimed at testing the propositions at the country and organization levels over time.Research limitations/implicationsAlthough the new construct offers substantial benefits for scholars and managers, current measures of national customer orientation are limited to data provided by the World Economic Forum or expensive primary survey-based research that restrict the number of countries, respondents and time periods.Practical implicationsThe new national-level customer orientation construct and propositions about its drivers over time promise to provide global managers a country-level customer-based benchmark so that they can better understand, set expectations and manage customer orientation across different countries over time.Originalit...
Noguti, V 2022, 'Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media', European Journal of Marketing, vol. 56, no. 12, pp. 3545-3567.
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PurposeThis paper aims to understand how structural characteristics of social media enable consumers to satisfy needs related to marketer-generated content (MGC) and identify the consequences of consumer exposure to MGC.Design/methodology/approachThis paper revisits research on antecedents and consequences of advertising consumption to build an emergent conceptual model applied to MGC through the investigation of consumer experiences in social media. Thirty-three semi-structured interviews were conducted with consumers who follow brands on Instagram. The interview transcripts were coded and analysed using a grounded theory approach.FindingsThis study finds that, structurally, MGC consumption is characterised by the combination of: consumer micro-control over both content and timing/place of consumption and ease of consumption, enabling consumers to seek pleasure and utility without effort. The data show that MGC is only likely to be shared to a restricted group with strong social connections, such as family members and close friends with similar interests, with whom new interactions develop over brands and products, online or in person. MGC consumption experiences also generate significant consumer learning that improves purchase outcomes for consumers. Three types of MGC consumers were identified in the data: “enthusiasts”, “circumstantial” and “occasional”.Research limitations/implicationsThis study updates previous literature, offering a conceptual framework that specifies how the structural characteristics of social media are conducive to consumer exposure to self-curate...
O’Rourke, A-M, Carrillat, FA & Wang, PZ 2022, 'Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position', Journal of Marketing Management, vol. 38, no. 3-4, pp. 369-397.
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Richards, J, Spanjaard, D, O’Shea, M & Garlin, F 2022, 'The changing carnival: reimagining and recreating the match-day experience in multi-purpose stadiums', Journal of Sport & Tourism, vol. 26, no. 3, pp. 269-284.
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Singh, S & Jang, S 2022, 'Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?', Journal of Retailing and Consumer Services, vol. 65, pp. 102200-102200.
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© 2020 The rapid adoption of smartphones and increasing reliance on the mobile Internet is influencing consumers’ shopping behavior with traditional Internet devices (e.g., desktop and laptop computers) and in stores. This research examines the effects of consumer perceptions of channels (i.e., mobile devices, computers, and offline stores) on their choices of search channels, purchase channel, and satisfaction level with the purchase channel. Using survey data from a sample of U.S. consumers, we find supplemental effects of mobile devices on computers do not alter the traditional substitution relationship between computers and stores during the search. The cross-channel effects indicate that perceived purchase benefits and costs of stores affect the purchase channel selection of mobile devices and computers, respectively. Satisfaction levels were highest when purchases were made on mobile devices. The insights from this study can help managers increase the effectiveness of advertising in different media and target distinct segments of consumers who rely on multiple channels for search and purchase.
Vesal, M, Siahtiri, V & O'Cass, A 2022, 'Do senior managers hold the keys to unlock innovation and environmental sustainability?', Industrial Marketing Management, vol. 103, pp. 83-96.
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Chan, K & Waller, D 1970, 'Covid And Physical Activity Levels: Finding The Right Social Marketing Strategies', ANZMAC 2022 Reconnect and Reimagine, Australia and New Zealand Marketing Academy Conference, Australia and New Zealand Marketing Academy, Perth, Australia, pp. 648-648.
Fine, B & Menictas, C 1970, 'Financial Uncertainty's Impact on Consumer Behaviour', Human Insights Conference, Sydney, Australia.
Kearney, M, Burden, K & Burke, P 1970, 'An examination of teachers’ digital practices during school lockdowns.', https://www.learntechlib.org/primary/j/EDMEDIA/v/2022/n/1/, Association for the Advancement of Computing in Education (AACE), New York City, NY, United States, pp. 813-818.
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This paper provides insights into how mobile devices were used to support students’ learning (mobile learning) during school lockdowns. It draws on teachers’ views captured in surveys from two international projects. The first project tracks mainstream school teachers’ pedagogical practices with mobile devices (mobile pedagogies) before, during and after the pandemic. The second project examines mobile pedagogies adopted by teachers of students with disabilities in the same period. Both projects use a validated survey instrument to examine practices through the lens of a sociocultural digital framework that highlights the distinctive mobilepedagogies of personalization, authenticity and collaboration. A subset of the data from across theprojects is analysed. These data comprise survey responses from teachers (n=141) who reported ontheir adopted practices during school lockdowns. Findings provide an understanding of mobilepedagogies during this challenging period, particularly practices supporting student agency. Future research and professional learning directions are provided.
Sepehr, S 1970, 'Home-Country Interactions and Consumer Acculturation', ANZMAC Conference, University of Western Australia, Perth, WA.
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Consumer acculturation theory largely remains silent on how broader home-country-related sociocultural processes form the ethnic consumer subject. Addressing this gap, the current paper investigates what are the home-country-related acculturative processes, and how they form the ethnic consumer subject? We investigate this in the context of Iranian immigrants in Australia. A Foucauldian discourse analysis is conducted on the data collected through 20 semi-structured interviews and netnographic studies of two online discussion forums. The findings highlight three discourses of emigration, religious ideology and Iranian nationalism, and how they come into effect in the formation of the consumer subject in the context of immigration and in relation to the host-country processes and forces.
Waller, D 1970, 'Developing Visual Conceptual Frameworks in Research', Conference for Emerging Scholarss, Advancing Business Research in Asia, Online.
Waller, D 1970, 'Gallerification Of Luxury Stores: Providing Something 'different'', ANZMAC 2022 Reconnect and Reimagine, Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy, Perth, Australia, pp. 373-373.
Waller, D & Waller, H 1970, 'Re-Connecting with the Community to Attract Visitors to Art Galleries', Australian and New Zealand Communication Association Conference, Wollongong, Australia.
West, A 1970, 'Academic Integrity Governance and Implementation', Higher Education Private Provider -Quality Network Conference, Australia.
