Publications

Auger, P, Burke, P, Devinney, TM & Louviere, JJ 2003, 'What will consumers pay for social product features?', JOURNAL OF BUSINESS ETHICS, vol. 42, no. 3, pp. 281-304.
View/Download from: Publisher's site
View description>>

The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success - such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.

Chansirinukor, W, Lee, M & Latimer, J 2003, 'Contribution of ribcage movement to thoracolumbar posteroanterior stiffness', Journal of Manipulative and Physiological Therapeutics, vol. 26, no. 3, pp. 176-183.
View/Download from: Publisher's site
View description>>

Objective: To investigate (1) whether thoracolumbar posteroanterior (PA) stiffness differs between 2 conditions of ribcage movement: unconstrained and constrained, and (2) whether the effect of ribcage constraint on PA stiffness varies according to where the PA force is applied. Design: Two-factor within-subjects design. Setting: Spinal Mechanics Laboratory, University of Sydney. Intervention: A convenience sample of 41 subjects, asymptomatic for back pain, participated. PA stiffness at T12-L4 was measured in the unconstrained and constrained ribcage conditions with a mechanical device. For the constrained condition, we used a clamping device to apply a force to the subject's lower thorax to reduce movement. Main Outcome Measures: PA stiffness at T12-L4 under both ribcage conditions. Results: PA stiffness at T12-L4 significantly increased when the ribcage was constrained (P < .05). However, the effect of ribcage movement did not depend on the location of the PA force. Conclusions: These findings suggest that the properties of the ribcage influence measures of PA stiffness in the thoracolumbar (T12-L4) spine uniformly. Variations in PA stiffness in segments T12-L4 may reflect the properties of the intervertebral joints.

Fam, KS & Waller, DS 2003, 'Advertising controversial products in the Asia Pacific: What makes them offensive?', JOURNAL OF BUSINESS ETHICS, vol. 48, no. 3, pp. 237-250.
View/Download from: Publisher's site
View description>>

The advertising of controversial products/services and the use of controversial images to 'cut through the clutter' in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.

Uncles, MD, Dowling, GR & Hammond, K 2003, 'Customer loyalty and customer loyalty programs', Journal of Consumer Marketing, vol. 20, no. 4, pp. 294-316.
View/Download from: Publisher's site
View description>>

Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these to a framework for understanding customer loyalty that encompasses customer brand commitment, customer brand acceptance and customer brand buying. Uses this framework to analyze the demand‐side potential of loyalty programs. Discusses where these programs might work and where they are unlikely to succeed on any large scale. Provides a checklist for marketers.

Waller, DS & Fam, KS 2003, 'Advertising of offensive products: a challenge for marketing in China', Asian Journal of Marketing, vol. 9, no. 1, pp. 38-47.

Burke, PF, Kayande, UA & Louviere, JJ 1970, 'A Generalised Rescaling Approach for Detecting Differences in Both Choice Uncertainty and Preference Parameters', XV Marketing Science Conference, XV Marketing Science Conference, INFORMS, Robert H. Smith School of Business, University of Maryland, USA, pp. 47-47.
View description>>

This was submitted as a refereed abstract for conference presentation.

Fam, KS & Waller, DS 1970, 'Standardisation vs customisation: McDonalds in China and Hong Kong', Pathways to Profit Conference - 3rd Doing Business Across Borders Conference, BICE Press, Newcastle, pp. 35-39.

Jonmundsson, JB & Miller, K 1970, 'A study of the relationship among medical practitioners in commercial and conventional medical practices: a qualitative comparison', Proceedings of the 19th Annual IMP Conference, The 19th Annual IMP Conference, The IMP Group, Lugano, Switzerland, pp. 50-52.

Lee, KP & Miller, K 1970, 'A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 25-33.

Lee, KP & Miller, K 1970, 'The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship', E-Business Paradigms: Strategic Transformation and Partnership, International Conference on e-Business, National University of Singapore, Singapore, pp. 1-9.

Lee, KP, Miller, K & Barrett, NJ 1970, 'Personalising traget ads: a new parameter to establish positive ad-attitude-brand relationship', Proceedings of the Western Decision Sciences Institute 32nd Annual Meeting, Decision Sciences Institute, Kauai, USA, pp. 163-163.

Li, S, Wang, PZ, Louviere, JJ & Carson, R 1970, 'Archetypal analysis: a new way to segment markets based on extreme individuals', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 1674-1679.

Louviere, JJ, Waller, DS & Smith, M 1970, 'Modelling a hierarchy of consumer decision states: the choice of island holiday destinations and dvd players', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 554-559.

Massey, GR & Dawes, PL 1970, 'Functional conflict and the effectiveness of marketing manager/sales manager working relationships', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 1846-1853.

Nguyen, DT, Barrett, NJ & Trang, NT 1970, 'Sevice quality of entertainment parks in Vietnam: a replication study', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 2344-2350.

Trang, NT, Barrett, NJ & Nguyen, DT 1970, 'Cultural sensitivity and its impact on business relationship quality', Proceedings from the 19th Annual IMP Conference, Annual International Marketing and Purchasing Conference, IMP Group, Lugano, Switzerland, pp. 1-9.

Waller, DS, Shao, AT, Bao, Y & Perry, M 1970, 'Advertisers' influence on agency functions: a cross cultural study', Australia/ New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane.

Wang, PZ 1970, 'Assessing consumer vanity in Australia and China', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 1457-1461.

Dawes, PL & Massey, GR 2003, 'Marketing's cross-functional relationship with sales in Australian and UK firms: a model and empirical test'.