Areni, CS, Burger, M & Zlatevska, N 2011, 'FACTORS AFFECTING THE EXTENT OF MONDAY BLUES: EVIDENCE FROM A META-ANALYSIS', PSYCHOLOGICAL REPORTS, vol. 109, no. 3, pp. 723-733.
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A meta-analysis of 34 samples identified a small but reliable 'Monday blues' effect (-.08 ≤ d ≤-.06) in samples reporting current or real-time moods for each day of the week. However, the size of the effect in samples reporting recalled summaries of moods experienced over the course of a day varied depending on whether the sample involved university students or nonstudents. University students reporting recalled summaries of daily moods showed a large Monday blues effect (d =-.25), whereas married men who were not students reported smaller effects with greater variance (-.19 ≤ d ≤ -.01). The 34 samples reporting recalled summaries of moods experienced over multiple days produced effects ranging from -.25 to -1.28, but the variance among these samples was too great to estimate an aggregate d statistic. © Psychological Reports 2011.
Camilleri, AR & Newell, BR 2011, 'Description- and experience-based choice: Does equivalent information equal equivalent choice?', Acta Psychologica, vol. 136, no. 3, pp. 276-284.
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Camilleri, AR & Newell, BR 2011, 'When and why rare events are underweighted: A direct comparison of the sampling, partial feedback, full feedback and description choice paradigms', Psychonomic Bulletin & Review, vol. 18, no. 2, pp. 377-384.
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Dowling, G & Weeks, W 2011, 'Media analysis: what is it worth?', Journal of Business Strategy, vol. 32, no. 1, pp. 26-33.
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PurposeNow more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and problem and solution analysis, the first two of which are routinely commissioned by many companies. Using four case studies the authors describe how problem and solution analysis can be used to save costs and increase revenues.Design/methodology/approachFour case studies are used to illustrate the financial value that problem and solution media analysis can play in understanding and solving a range of business problems.FindingsThe authors show how the analysis of media commentary helped a public company to identify its most influential investment commentators; helped an appliance manufacturer to change its sales force compensation scheme; helped a financial services company to position its IPO; and helped an internet‐based share trading company to understand some conflicting research results. The financial value of these outcomes often far exceeded the price paid.Originality/valueThe authors compare and contrast three styles of media analytics. The review suggests that the problem and solution analysis technique is novel and financially valuable in situations where media coverage creates problems.
Dowling, GR & Otubanjo, T 2011, 'Corporate and organizational identity: two sides of the same coin', AMS Review, vol. 1, no. 3-4, pp. 171-182.
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Many researchers have expressed frustration with the current state of scholarship about corporate and organizational identity. There are multiple definitions and confusion about the antecedents and consequences of each type of identity. Also, given the amount of scholarship involving these constructs, there are surprisingly few measures of either construct. We propose that each type of identity is an important and related construct. To clarify the relationships between and among the constructs, we review their use in three literatures. We then develop a model of how the two identity constructs relate to each other to influence how stakeholders trust and engage with their chosen organizations. To guide further research, we suggest how better measures of each construct can be developed.
Ellis, RB & Waller, DS 2011, 'Marketing Education in Australia before 1965', Australasian Marketing Journal, vol. 19, no. 2, pp. 115-121.
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Marketing is taught at many private colleges, technical colleges and at universities across Australia. While marketing as an academic discipline is well developed, little is known of the early days and development of marketing education. This paper will observe marketing-related subjects at correspondence schools, the first “Marketing” subject that was taught at the University of Melbourne, early attempts of marketing education by industry associations, technical colleges, and universities until 1965 when the first Chair in Marketing was established. Studying the development of marketing education over the years can provide a greater insight into the current status of marketing education.
Ho, HD, Ganesan, S & Oppewal, H 2011, 'The Impact of Store-Price Signals on Consumer Search and Store Evaluation', Journal of Retailing, vol. 87, no. 2, pp. 127-141.
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Always low price (ALP) and low price guarantee (LPG) are store-price signals that retailers frequently use to induce favorable store-price image and discourage consumers from comparing prices across stores. Although both policies signal low prices, only LPG is an obligatory promise to beat rival stores' prices. Results of two shopping simulations show that when consumer search costs are relatively low, ALP may effectively discourage consumer search whereas LPG may trigger more search. Paradoxically, consumers tend to evaluate ALP stores less favorably (as having lower integrity and higher self-serving intention) than LPG stores even when both signals appear to be credible. These findings suggest that LPG is a superior tactic for creating a favorable store image while ALP is more effective for discouraging consumer search. The results also indicate that consumers visit fewer stores when the LPG is not a credible signal of lowest market price than when it is credible. This is because consumers are inclined to either claim discounts or refunds at the non-credible LPG store or to purchase at the competing store with a lower price rather than continue searching. © 2011 New York University.
Kattiyapornpong, U & Miller, KE 2011, 'Social Structure and Psychographic Explanations of Destination Preference of Australians' Travel to South-East Asia', ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, vol. 16, no. 1, pp. 39-56.
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This research explores the relationships between social structural variables, psychographic variables and preference for travel to Asia by Australians. Differences in preference for travel to specific South-East Asian destinations, namely, Malaysia, Singapore and Thailand, are explained using psychographic explanatory variables and combinations of the social structural variables (also known as socio-demographic variables) of age, income and life stage. A large representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who prefer to take a holiday in Malaysia, Singapore and Thailand for more than 3 days. This research found that age, income and life stage have significant differential and interactive effects on travel preference. The results show that social structural and psychographic variables act in different ways to constrain/enable travel preference for Asia. This means there are differences in the socio-demographic and psychographic profiles of travelers who prefer specific destinations within Asia. This information is useful for market segmentation and the development of destination marketing plans. Destination and tourism marketing managers can utilize such results to minimize the barriers to travel by particular groups. Future research directions are outlined.
Le Meunier-FitzHugh, K, Massey, GR & Piercy, NF 2011, 'The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing', Industrial Marketing Management, vol. 40, no. 7, pp. 1161-1171.
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This research was carried out using five case studies and a survey to discover how sales and marketing managers are rewarded and if alignment of rewards can improve collaboration between sales and marketing and/or reduce inter-functional conflict. In addition, it examined the role of senior managers' support for coordination on sales/marketing collaboration. The results reveal that organizations which use aligned rewards can increase sales/marketing collaboration through such reward structures, but not reduce inter-functional conflict. In addition, senior managers' support for coordination is vital, as it increases sales/marketing collaboration, and strongly reduces inter-functional conflict. This is important because inter-functional conflict has a strong negative impact on collaboration between sales and marketing in business to business firms. © 2010 Elsevier Inc.
Nguyen, TD, Barrett, NJ & Miller, KE 2011, 'Brand loyalty in emerging markets', Marketing Intelligence & Planning, vol. 29, no. 3, pp. 222-232.
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PurposeThis paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.Design/methodology/approachUsing a sample of 603 female consumers of international shampoo brands, including 304 consumers in Bangkok, Thailand and 299 users in Hanoi, Vietnam, a model was tested that incorporates key determinants of brand loyalty – perceived quality, brand awareness, advertising attitudes, and distribution intensity – by means of structural equation modeling.FindingsThe paper found that there are positive relationships between perceived quality and brand loyalty, between brand awareness and perceived quality, between advertising attitudes and brand awareness, and between distribution intensity and brand awareness in both markets. However, the relationship between brand awareness and brand loyalty was found only in the Vietnamese market, and the relationship between advertising attitudes and perceived quality was only found in the Thai market. Finally, no relationship between distribution intensity and perceived quality was found in either market.Research limitations/implicationsA major limitation of this study is the examination of only one concept that stands for strong brands, i.e. brand loyalty. Several other concepts, such as brand relationship quality and brand impressions, should be investigated in future research in order to compare and contrast with those found in advanced economies.Practical implicationsThe results of this study suggest that managers of inter...
Waller, DS & Fam, K-S 2011, 'Reducing Offensiveness of STD Prevention Advertisements in China', SOCIAL WORK IN PUBLIC HEALTH, vol. 26, no. 6, pp. 621-634.
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The issue of sexually transmitted diseases is a socially sensitive one in Asian communities, with governments being criticized for not doing enough to reduce AIDS transmission, and the advertising of such issues potentially causing offense to people. This article surveys 630 people in China to determine their level of offense toward the advertising of condoms and STD prevention and analyzes the qualitative responses to how they would reduce the offensiveness of such advertising. The results found that generally women are more offended by the advertising of these products than men, and in terms of creative execution, women prefer implicit, prevention or effects messages, whereas men suggested a scientific message, or a focus on the creative strategy or media/location of the advertisement. It is recommended that traditional Chinese Confucian values are important for public policy makers to keep in mind when wanting to advertise socially sensitive issues in China and wider Asia. Copyright © Taylor & Francis Group, LLC.
Auger, P, Devinney, TM, Dowling, GR, Eckert, C & Perm-Ajchariyawong, N 1970, 'The value of a corporate, workplace & social reputation to potential executive employees', Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011, Annual Meeting of the Academy of Management, Academy of Management, Texas, USA.
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It has been readily accepted that prospective employees, including MBA students seeking jobs after graduation, put great stock in a potential employer's reputation - particularly that relating to its social responsibility and workplace practices. However, other than potentially biased results from self-report surveys we have little information as to whether or not job seekers would actually tradeoff salary and other utilitarian aspects of a job contract to work at firms with supposed greater reputational standing. In the present study we use a structured experimental approach to determine the extent to which the facets of reputation - corporate, social and workplace - drive job contract choice. We discover that while some aspects of corporate and workplace reputation matter marginally, MBA job seekers appear to put little value on social reputation. Even in the specific cases where we can discern individuals who do value social reputation, this is unrelated to their stated preferences revealed using standard survey methods. The implication is that firms seeking to entice potential executives should focus on utilitarian aspects of the employment contract that may impact their reputation rather than attempting to manipulate that reputation directly.
Bairstow, N & Young, LC 1970, 'Narrative event methods: Understanding how business market processes equilibrate and change over time.', 27th IMP-conference in Glasgow, Scotland in 2011., Glasgow.
Fine, B, Menictas, C & Wang, PZ 1970, 'End-to-End Online: Well Recruited, Well Managed, Well Analysed: The Cornerstones of Our Profession', Australian Market & Social Research Society National Conference, Sydney.
Hingorani, A, Freeman, LM & Agudera, M 1970, 'Acculturation and Body Image: A cross-cultural, intergenerational qualitative study of Filipino and Indian Australians', European Advances in Consumer Research, European Association for Consumer Research, Association of Consumer Research, London, pp. 207-213.
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Prior research investigating the relationship between acculturation and body image has largely been quantitative. This qualitative study investigates how and why the process of change in values, attitudes, and standards when moving cultures (i.e., acculturation) that is experienced by two under-researched immigrant communities in multicultural Australia, namely, Filipino-Australians and Indian-Australians, might influence their body image perceptions. Two generations of these immigrant groups were compared with Anglo-Australians. The immigrant groups were found to be more relaxed than the Anglo groups with respect to their body image, which was indirectly impacted by the factors that shaped their acculturation experience.
Morrison, MD, Greig, J, Waller, DS & McCulloch, R 1970, 'Media for communicating information to difficult to reach landholder segments', Proceedings of the American Academy of Advertising Asia-Pacific Conference, Asia-Pacific Conference of American Academy of Advertising, American Academy of Advertising, Brisbane, Australia.
Morrison, MD, Greig, J, Waller, DS & McCulloch, R 1970, 'Regional media for communicating to various landholder segments: The views of local environmental authorities', The Land: past, present, and future - symposium, Bathurst, Australia.
Saluja, G & Duclos, R 1970, 'Great Expectations and Charity: Studying the Effect of Unexpected Schemas on Charitable Behavior', NA - Advances in Consumer Research, Association for Consumer Research Annual Conference, St. Louis, pp. 806-807.
Singh, S 1970, 'Internet search and seller trust in the secondary market', INFORMS Marketing Science Conference, 33rd Annual INFORMS Marketing Science Conference, Institute for Operations Research and the Management Sciences, Houston, USA.
Spanjaard, DC & Freeman, LM 1970, 'Do Consumers and Retailers Eat Off the Same Plate When it Comes to Premium House Brands? An Australian Perspective', European Advances in Consumer Research, European Advances in Consumer Research, Association of Consumer Research, London, UK, pp. 237-242.
Waller, DS 1970, 'Redesigning an international advertising project for Chinese students', UTS Teaching and Learning Forum, Sydney, Australia.
Waller, DS & Hingorani, A 1970, 'Luxury brands: What are they doing about social responsibility', 2011 International Corporate Governance Conference, International Corporate Governance Conference, UTS Centre for Corporate Governance, Sydney, Australia, pp. 1-8.
Waller, DS & Massey, GR 1970, 'A study of personal beliefs of advertising and attitudes towards advertisements: Pollay and Mittal (1993) revisited', Proceedings of Australia and New Zealand Communication Association Conference, Australia and New Zealand Communication Association Conference, ANZCA, Hamilton, New Zealand, pp. 1-12.
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This study involves a survey of university students and focuses on the personal beliefs and uses of advertising identified in Pollay and Mittals (1993) seminal paper, i.e., Product Information, Social Role/Image, and Hedonic/Pleasure. Our results suggest that respondents attitudes towards advertisements is most strongly driven by the Hedonic/Pleasure factor of advertising, followed by its Product Information role, but is unaffected by the Social Role/Image function of advertising. Our structural equation modelling results suggest that there has been an increase in the importance of the Hedonic/Pleasure role of advertising since Pollay and Mittals (1993) original study. In addition, the measurement diagnostics for these three constructs from our modelling suggest that there may be a need to revisit these items, and to develop and validate new and better measures of them.
Wang, KY, Wang, PZ & Agarwal, R 1970, 'The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy', Investigating Strategies of Recovery from the Recession, International Strategic Management Conference, Type setting: Mehtap OZSAHIN, Paris-France, pp. 875-882.
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The emerging economies are key factors in the future growth of world trade and the maintenance of global financial stability. Little is known about the way in which firms in emerging economies strategically manage the learning â creativity process to develop competitive advantage in both domestic and global markets. We extend the literature on learning and human capital by positing a model and examining 1) the mediating role of higherorder human capital in the relationship between learning facilitation and knowledge exploitation (KE); and 2) the mediating role of endogenous creativity in the KE â firm performance relationship. Qualitative method based on the sample in Chinaâs firms was adopted and the results indicate that all the hypothesized relationships are supported.
Wang, PZ, Menictas, C & Fine, B 1970, 'Assessing the Acquiescence Bias of Online Research Data', Proceedings of ANZMAC 2011, Australian and New Zealand Marketing Academy Conference, ANZMAC 2011 Conference, Perth, Australia, pp. 1-7.
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The impact of acquiescence bias in online samples is real and deserves serious research attention. This paper assesses the impact of acquiescence bias of online respondents on research output. Specifically, this paper addresses one type of acquiescence bias being increasingly observed in online panel rating scale data, where respondents exhibit low variability across rating scale items. This type of acquiescence bias is defined as flat line response bias in this study. The insidious effects of flat line response bias will be demonstrated on market segmentation and structural equation modelling in the context of a brand equity framework. This paper urges the market research industry to improve online recruitment and management to reduce flat line response bias in online panel surveys.
Zlatevska, N 1970, 'Teenage Poker Players: An Analysis Of Impulsivity, Gambling-Related Cognitions, and Comorbidity', AP - Asia-Pacific Advances in Consumer Research, Association for Consumer Research Asia-Pacific Conference, Association for Consumer Research, Duluth: MN, pp. 278-279.
