Kerr, G & Waller, DS 2014, 'Advertising Education in Australia' in Richards, JI & Ross, BI (eds), Advertising Education Around the World, American Academy of Advertising, Michigan, USA, pp. 405-415.
Waller, DS 2014, 'Social, ethical and regulatory aspects' in Belch, G, Belch, M, Kerr, G & Powell, I (eds), Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill/Irwin, Sydney, pp. 175-198.
Waller, DS & Hingorani, A 2014, 'Luxury organizations and social responsibility: A case study' in Berghaus, B, Muller-Stewens, G & Reinecke, S (eds), The Management of Luxury. A Practitioner's Handbook., Kogan Page, London, pp. 423-437.
Aubusson, P, Burke, P, Schuck, S, Kearney, M & Frischknecht, B 2014, 'Teachers Choosing Rich Tasks: The Moderating Impact of Technology on Student Learning, Enjoyment, and Preparation', EDUCATIONAL RESEARCHER, vol. 43, no. 5, pp. 219-229.
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This article reports on the pioneering use in education of Discrete Choice Experiments (DCEs) to assess teachers' decisions regarding deployment of rich tasks. The incorporation of this quantitative method into what is usually considered the domain of qualitative researchers is an innovative feature of this study. The DCEs enabled rigorous, reliable, and efficient investigation of the relationships between attributes of the complex environment in which teachers operate. The findings articulate the choices made by teachers related to rich task pedagogy, technology use, and other resources. Understanding the influences on these choices will inform the adoption and adaptation of productive technologies, improve dissemination of good practices, and enhance the design of digital technologies, resulting in better student learning outcomes. © 2014 AERA.
Burks-Copes, KA & Kiker, GA 2014, 'Uncovering lines of evidence hidden in complex problems: using conceptual models to inform ecosystem-based management of the Missouri River cottonwoods', Environment Systems and Decisions, vol. 34, no. 3, pp. 425-442.
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In this paper, we demonstrate the complexity of consumer decision-making within the supermarket and use videographic techniques to gain greater insight into this. We propose that grocery shopping, often perceived as a routine behavior, can in fact, become quite complex. The broad pattern emerging from our study was that the less time the participant spent looking at the shelves, the less emotion displayed. Where there was longer time spent, there was also increasing physical interaction with the product and a greater display of mostly negative emotion. We suggest that this presents a conundrum for retailers. Does the lack of emotion indicate little or no commitment to the store and/or brand? Or are they so loyal there is no need for consumer engagement? This exploration suggests that further insight can be gained if the emphasis is on how the consumer interacts with their brands rather than assuming that all grocery decisions are predictive
Camilleri, AR & Larrick, RP 2014, 'Metric and Scale Design as Choice Architecture Tools', Journal of Public Policy & Marketing, vol. 33, no. 1, pp. 108-125.
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Interest is increasing in using behavioral decision insights to design better product labels. A specific policy target is the fuel economy label, which policy makers can use to encourage reduction in carbon dioxide emissions from transport-related fossil-fuel combustion. In two online experiments, the authors examine whether vehicle preferences can be shifted toward more fuel-efficient vehicles by manipulating the metric (consumption of gas vs. cost of gas) and scale (100 miles vs. 15,000 miles vs. 100,000 miles) on which fuel economy information is expressed. They find that preference for fuel-efficient vehicles is highest when fuel economy is expressed in terms of the cost of gas over 100,000 miles, regardless of whether the vehicle pays for its higher price in gas savings. The authors discuss the underlying psychological mechanisms for this finding, including compatibility, anchoring, and familiarity effects, and conclude that policy makers should initiate programs that communicate fuel-efficiency information in terms of costs over an expanded, lifetime scale.
Dowling, GR 2014, 'Playing the Citations Game: From Publish or Perish to be Cited or Sidelined', Australasian Marketing Journal, vol. 22, no. 4, pp. 280-287.
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The availability of automated citation counting software has made it easy for citation metrics to be used in the performance appraisal of many academics. This is most evident in decisions about promotion, research funding and salary supplementation. At present, many marketing academics seem to have only a passing interest in how their citations may impact on these decisions. Notwithstanding their limitations, citations can play an important role in building a case for the career advancement of most academics. The questions addressed in this paper are twofold. First, is seeking more citations a somewhat distracting game to be played across one's career or do they provide a reasonably valid measure of research recognition? Second, given that their use is becoming more widespread, how can a scholar's citation profile be linked to their research strategy so that it enhances rather than obscures their contribution? In the language of branding the task is how best to use citations as a point-of-proof of research contribution. Data from the Australian marketing community is used to illustrate how this can be achieved.
Dowling, GR 2014, 'The Curious Case of Corporate Tax Avoidance: Is it Socially Irresponsible?', JOURNAL OF BUSINESS ETHICS, vol. 124, no. 1, pp. 173-184.
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© 2013, Springer Science+Business Media Dordrecht. In contrast to many aspects of the social responsibility of business, CSR scholarship has been largely silent on the issue of the payment of corporate tax. This is curious because such tax payments are often considered a fundamental and easily measured example of a company’s citizenship behavior. However, because the payment of corporate tax can often be legally avoided, this activity represents a boundary condition for CSR. If the law and CSR suggest that a company should pay its fair share of tax, yet many successful companies actively avoid this social obligation, should they be considered socially irresponsible. This paper explores the issue of tax avoidance and the implications it has for any credible definition and measure of CSR. It also highlights an aspect of corporate practice that is deliberately hidden from public view.
F. Burke, P, Eckert, C & Davis, S 2014, 'Segmenting consumers’ reasons for and against ethical consumption', European Journal of Marketing, vol. 48, no. 11/12, pp. 2237-2261.
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Purpose– This paper aims to quantify the relative importance of reasons used to explain consumers’ selection and rejection of ethical products, accounting for differences in ethical orientations across consumers.Design/methodology/approach– Reviewing previous literature and drawing on in-depth interviews, a taxonomy of reasons for and against ethical purchasing is developed. An online survey incorporating best–worst scaling (BWS) determines which reasons feature more in shaping ethical consumerism. Cluster analysis and multinomial regression are used to identify and profile segments.Findings– Positively orientated consumers (42 per cent of respondents) purchase ethical products more so because of reasons relating to impact, health, personal relevance, and quality. Negatively orientated consumers (34 per cent of respondents) reject ethical alternatives based on reasons relating to indifference, expense, confusion and scepticism. A third segment is ambivalent in their behaviour and reasoning; they perceive ethical purchasing to be effective and relevant, but are confused and sceptical under what conditions this can occur.Research limitations/implications– Preferences were elicited using an online survey rather than using real market data. Though the task instructions and methods used attempted to minimise social-desirability bias, the experiment might still be subject to its effects.Practical implications– Competitive positioning strategies can be better designed knowing which barriers to ethical purchasing a...
MASSEY, GRAHAMR & KYRIAZIS, ELIAS 2014, 'INTERDEPENDENCE AND COMMUNICATION BETWEEN TECHNICALLY TRAINED MANAGERS AND MARKETING MANAGERS DURING INNOVATION PROJECTS', International Journal of Innovation Management, vol. 18, no. 03.
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Interdependence between Technically Trained Managers and Marketing Managers in new product development (NPD) teams is inherent, though few studies have investigated its effects within such teams. Here, interdependence is disaggregated into two underlying dimensions — the dependence of the Technically Trained Manager on the Marketing Manager, and the dependence of the Marketing Manager on the Technically Trained Manager during the project. Our model is tested using data from 184 Technically Trained Managers from Australian companies involved in NPD. The results suggest that interdependence is an important contextual variable during NPD projects. Senior managers should communicate its importance to NPD team members because of its positive effects within the NPD team. Where the Technically Trained Manager and Marketing Manager recognise their interdependence, they engage in more frequent, and more bidirectional communication. This is important because more effective communication between these two managers positively influences the quality and effectiveness of their working relationships, which in turn can increase NPD project success.
Nguyen, MTT, Barrett, NJ & Nguyen, TD 2014, 'Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers', Journal of Business-to-Business Marketing, vol. 21, no. 2, pp. 111-122.
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Purpose: Realizing the existence of information asymmetry in export markets and the use of signals to distinguish high-qualified sellers from low-qualified sellers, this study investigates the effects of signal consistency and signal clarity on exporter credibility, and subsequently, importer relationship intention.
Methodology: Using a survey data set collected from a systematic sample of 418 Vietnamese importers, the authors tested a model hypothesizing the impact of signal consistency and signal clarity on exporter credibility, and subsequently, on importer relationship intention.
Findings: The authors found that signal consistency and clarity have a positive impact on exporter credibility. Signal consistency also enhances the level of signal clarity. They also found that exporter credibility underlies importer relationship intension.
Research Implications: Under the condition of information asymmetry, importers face difficulties in identifying and evaluating the best supplier among available suppliers in order to make the most appropriate selection decision. The findings confirm that signal clarity and consistency can help exporters to overcome such problems. Exporters should ensure that all signals sent to importers are clear and consistent over time to encourage importers to build long-term business relationships with them.
Contributions: The findings of this study add to the literature on signaling in exporter-importer relationships and can serve as an initiation for further research in the area in transitioning economies.
Noguti, V & Bokeyar, AL 2014, 'Who am I? The relationship between self‐concept uncertainty and materialism', International Journal of Psychology, vol. 49, no. 5, pp. 323-333.
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It is well accepted that materialism may result in a number of negative consequences, hence the importance of improving its understanding. In this paper, we propose that materialism negatively relates to self‐concept uncertainty. Uncertainty about oneself is aversive and those feeling uncertain may use the possession of material objects as a way to reduce the uncertainty. Inasmuch as material objects can serve as concrete signs of self‐worth, self‐concept uncertainty can therefore relate to more materialism. Over two studies, one in Australia and the other in the US, with a total of 390 participants, our research demonstrates that lower clarity about one's self‐concept associates with higher levels of materialism. While this result holds for both genders, this relationship is considerably stronger for women compared to men. We also find that lower self‐concept clarity relates to higher compulsive buying. We further demonstrate that materialism relates to higher positive moods during shopping, and also relates to higher negative moods after shopping, more notably negative moods towards what was purchased. This effect is significant even when controlling for general affective states.
Russell, CA & Noguti, V 2014, 'Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence', Journal Of Advertising, vol. 43, no. 1, pp. 46-62.
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Singh, S, Ratchford, BT & Prasad, A 2014, 'Offline and Online Search in Used Durables Markets', Journal of Retailing, vol. 90, no. 3, pp. 301-320.
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Spanjaard, D, Young, L & Freeman, L 2014, 'Emotions in supermarket brand choice', Qualitative Market Research: An International Journal, vol. 17, no. 3, pp. 209-224.
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Purpose – The purpose of this article is to show how the application of multiple qualitative methods reveals insights into grocery shopping that cannot be captured via traditional survey methods. Design/methodology/approach – A mixed-method approach was applied where the results of one technique provided the guidelines for the next as a way to understand how decisions are made within a grocery store. A mail survey started the process which subsequently presented input for the focus group, leading to videographic observations, depth interviews and consumer diaries. Findings – The results show that many decisions in the grocery store are not driven by the store environment but rather by emotional connections to the brand. This suggests that using behavioral and attitudinal surveys to understand this perspective may not adequately capture important aspects of grocery buying. Instead, consideration must be given to alternative methods which offer the shopper freedom to discuss what is important to them in terms of product selection. Research limitations/implications – This study is unique in applying multiple qualitative methods to an environment that is often overlooked as a source for meaningful insights into consumer decisions. The ability to use methods such as videography and self-assessment provides consequential reasons behind consumer behaviour rather than just statistical measurements of this....
Waller, DS, Freeman, LM, Hambusch, G, Waite, K, Neil, J & Wray-Bliss, E 2014, 'Embedding Ethics in the Business Curriculum: A Multi-Disciplinary Approach', Journal of Business Ethics Education, vol. 11, pp. 239-259.
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In response to recent corporate ethical and financial disasters there has been increased pressure on business schools to improve their teaching of corporate ethics. Accreditation bodies, such as the Association to Advance Collegiate Schools of Business (AACSB), now require member institutions to develop the ethical awareness of business students, either through a dedicated subject or an integrated coverage of ethics across the curriculum. This paper describes an institutional approach to the incorporation of a comprehensive multi-disciplinary ethics framework into the business curriculum. We discuss important implications for the assessment of ethics within institutional assurance practices, and address critical issues related to the support of academics when required to incorporate new ethics material within their subject which may be outside their field of expertise. As an example, the successful application of the framework within the marketing discipline is presented and discussed.
Zlatevska, N, Dubelaar, C & Holden, SS 2014, 'Sizing Up the Effect of Portion Size on Consumption: A Meta-Analytic Review', JOURNAL OF MARKETING, vol. 78, no. 3, pp. 140-154.
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© 2014, American Marketing Association Food marketing is facing increasing challenges in using portion size (e.g., "supersizing") as a marketing tool. Marketers have used portion size to attract customers and encourage purchase, but social agencies are expressing concern that larger portion sizes encourage greater consumption, which can cause excessive consumption and obesity. This article addresses two questions that are central to this debate: (1) How much effect does portion size have on consumption? and (2) Are there limits to this effect? A meta-analytic review reveals that, for a doubling of portion size, consumption increases by 35% on average. However, the effect has limits. An extended analysis shows that the effect of portion size is curvilinear: as portions become increasingly larger, the effect diminishes. In addition, although the portion-size effect is widespread and robust across a range of individual and environmental factors, the analysis shows that it is weaker among children, women, and overweight individuals, as well as for nonsnack food items and in contexts in which more attention is given to the food being eaten.
Hawkins, GE, Camilleri, AR, Heathcote, A, Newell, BR & Brown, SD 1970, 'Modeling Probability Knowledge and Choice in Decisions from Experience', Proceedings of the 36th Annual Meeting of the Cognitive Science Society, CogSci 2014, pp. 595-600.
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In most everyday decisions we learn about the outcomes of alternative courses of action through experience: a sampling process. Current models of these decisions from experience do not explain how the sample outcomes are used to form a representation of the distribution of outcomes. We overcome this limitation by developing a new and simple model, the Exemplar Confusion (ExCon) model. In a novel experiment, the model predicted participants' choices and their knowledge of outcome probabilities, when choosing among multiple-outcome gambles in sampling and feedback versions of the task. The model also performed at least as well as other leading choice models when evaluated against benchmark data from the Technion Prediction Tournament. Our approach advances current understanding by proposing a psychological mechanism for how probability estimates arise rather than using estimates solely as inputs to choice models.
Holden, S & Zlatevska, N 1970, 'Small Size, Big Bite: Reassessing the Partitioning Paradox', Australian New Zealand Marketing Academy Conference Proceedings, Australian New Zealand Marketing Academy Conference, pp. 1455-1455.
Menictas, C & Fine, B 1970, 'Deliberating the efficiency of desktop versus mobile research: a pan-Asian perspective', MRMW Asia-Pacific Conference, Singapore.
Menictas, C & Fine, B 1970, 'Harnessing Big Data with Strategic Precision in the Qantas Community: Big Data Segmentation', Australian Market & Social Research Society National Conference, Melbourne.
Menictas, C & Fine, B 1970, 'The who, when, where and how of smartphone research - a USA perspective, with international benchmarks', MRMW Conference North America, Chicago.
Morrison, MD, McCulloch, R, Greig, J, Read, D & Waller, DS 1970, 'Comparing communication strategies to promote natural resource management programs to landholders', International Social Marketing Conference, International Social Marketing Conference, AASM, Melbourne, Australia.
Noguti, V, Waller, DS & Singh, S 1970, 'A study of consumer innovation and purchase based on information from social media', 2014 Asia Pacific Innovation Conference, 2014 Asia Pacific Innovation Conference, Sydney, Australia.
Singh, S, Waller, DS & Noguti, V 1970, 'Consumer’s Choice of Digital Platform and Engagement on Facebook', MARCON 2014: International Marketing Conference, Calcutta, India.
Waller, DS 1970, 'Online Media as an Information Source: Some Preliminary Findings', Australia and New Zealand Communication Association (ANZCA) Conference, Australian and New Zealand Communication Association Conference, ANZCA, Melbourne, Australia.
Waller, DS, Noguti, V & Singh, S 1970, 'Does the Use of Facebook Lead to Purchases?', Proceedings of 2014 ANZMAC Conference, Australian and New Zealand Marketing Academy Conference, ANZMAC, Brisbane, Australia, pp. 1169-1175.
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The ability of social media to attract large numbers of people around the world alsomakes these websites a platform of interest for advertisers. While these sites werehesitant at first to ‘sell out’ to massive amounts of advertising, advertising has producedfor them a major revenue stream. However, an issue is whether the use of social medialeads people to purchase. This paper will analyse the results of a survey of 169 Facebookusers to determine the predictors for a purchase based on information from Facebook.The findings indicate that Facebook engagement, seeking friends, seeking informationand gender are the main predictors of purchase.
Wang, Z, Deshpande, S, Waller, DS & Erdogan, BZ 1970, 'THE INFLUENCE OF RELIGION ON PERCEPTIONS TOWARD THE REGULATION OF CONTROVERSIAL ADVERTISING', Global Marketing Conference Proceeding, Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice., Global Alliance of Marketing & Management Associations, Singapore, pp. 646-650.
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Zlatevska, N & Cowley, E 1970, 'Failing to Not Think About Failing: Why Thought Suppression Depletes Regulatory Resources', Society for Personality and Social Psychology.
