Noguti, V, Singh, S & Waller, DS 2018, 'Gender Differences in Motivations to Use Social Networking Sites' in Gender and Diversity, IGI Global, Hershey, PA, USA, pp. 1565-1580.
View/Download from: Publisher's site
View description>>
This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.
Noguti, V, Singh, S & Waller, DS 2018, 'Gender Differences in Motivations to Use Social Networking Sites' in Social Media Marketing, IGI Global, pp. 680-695.
View/Download from: Publisher's site
View description>>
This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.
Barbera, M, Northey, G, Septianto, F & Spanjaard, D 2018, 'Those prices are HOT! How temperature-related visual cues anchor expectations of price and value', Journal of Retailing and Consumer Services, vol. 44, pp. 178-181.
View/Download from: Publisher's site
Burke, PF, Dowling, G & Wei, E 2018, 'The relative impact of corporate reputation on consumer choice: beyond a halo effect', Journal of Marketing Management, vol. 34, no. 13-14, pp. 1227-1257.
View/Download from: Publisher's site
View description>>
© 2018, © 2018 Westburn Publishers Ltd. Previous work suggests that corporate reputation generates a ‘halo effect’ where products from companies with better reputations are more likely to be chosen. We argue that corporate reputation plays a more expansive role, proposing that consumers will be less price-sensitive to offerings endorsed by companies with good reputations and that it moderates the marginal utility of product features with high clarity. We also propose that an individual’s knowledge of a company increases the likelihood its products will be purchased. Using a choice model incorporating an individual SEM-based reputation measure, we find support for these hypothesised effects in the context of television choices. The results suggest that corporate reputation warrants more attention by marketing managers to increase preferences for their products through these mechanisms.
Burke, PF, Schuck, S, Aubusson, P, Kearney, M & Frischknecht, B 2018, 'Exploring teacher pedagogy, stages of concern and accessibility as determinants of technology adoption', Technology, Pedagogy and Education, vol. 27, no. 2, pp. 149-163.
View/Download from: Publisher's site
View description>>
© 2017 Association for Information Technology in Teacher Education. This research examines how the pedagogical orientations of teachers affect technology adoption in the classroom. At the same time, the authors account for the stage of concern that teachers are experiencing regarding the use of the technology, their access to the technology and the level of schooling at which they teach.The authors’ investigation of these factors occurs in the context of a contemporary technology, the interactive whiteboard (IWB), in Australian schools. A structural equation model was estimated using a reflective measure of technology usage with antecedents in the form of pedagogical-oriented beliefs and best–worst scaling derived scores for a teacher’s stage of concern regarding IWBs. Teachers with constructivist-oriented pedagogical beliefs were significantly more likely to use IWBs than transmission-oriented teachers. However, the strongest determinant of usage was whether the technology is immediately accessible or not.
Darcy, S & Burke, PF 2018, 'On the road again: The barriers and benefits of automobility for people with disability', Transportation Research Part A: Policy and Practice, vol. 107, pp. 229-245.
View/Download from: Publisher's site
View description>>
© 2017 Elsevier Ltd The UN Convention on the Rights of Persons with Disability (PWD) has been signed by over 160 nations to achieve greater social participation, with public and private transport clearly identified as an area to improve accessibility. Whilst the majority of scholarly work has focused on public transport needs, less research has examined the barriers or benefits of access to private modified vehicles for PWD. In this exploratory study, a Delphi technique with health experts, researchers, drivers and funding agencies developed an instrument to examine the barriers and benefits of access to private modified vehicles for PWD. An online survey was completed by 287 drivers and carers to report on barriers to private modified vehicles, whilst a sub-set of 190 drivers with access to a private modified vehicle reported on experientially derived benefits. A factor analytic approach identified how financial and informational barriers vary with respect to several characteristics including disability type and level of support needs. Factors relating to independence, social and recreational benefits are perceived as more valued experientially derived benefits relative to benefits relating to employability and ability to enjoy downtime. Benefits in the form of independence are greater among drivers and owners, those with an acquired condition, less complex mobility and everyday support needs, whilst little difference emerged in terms of the social and downtime benefits. The findings inform policy development and funding opportunities to provide insight and evidence into the barriers, but also benefits and variation in private transport needs among PWD.
Kearney, M, Schuck, S, Aubusson, P & Burke, PF 2018, 'Teachers’ technology adoption and practices: lessons learned from the IWB phenomenon', Teacher Development, vol. 22, no. 4, pp. 481-496.
View/Download from: Publisher's site
View description>>
© 2017, © 2017 Teacher Development. The twenty-first century has seen unprecedented investment from governments around the world in educational technologies in schools. This paper investigates Australian teachers’ adoption and use of a popular technology that has been extensively supported by governments and school systems: the interactive whiteboard (IWB). The study suggests that a number of the barriers identified in the early days of adoption and use of this technology, such as professional support and access, still remain for many teachers, thereby impeding effective practices. The research also found that primary school teachers were using the technology in diverse ways, in contrast to secondary teachers who were using the IWB mainly for instructionist, presentational purposes. We conclude by considering various ways of reducing the effect of the identified barriers to support implementation of educational technologies in the classroom, especially the next generation of technologies promoted by governments and systems.
Lee, JC, Kim, J & Kwak, K 2018, 'A Multi-Attribute Examination of Consumer Conformity in Group-Level Ordering', Australasian Marketing Journal, vol. 26, no. 1, pp. 41-48.
View/Download from: Publisher's site
View description>>
Using real data acquired from transaction receipts at a cafe, the present research examined individuals’ menu choices made in a group setting. Building on previous research, the present research proposed and examined what we call the group referencing effect, and found that individuals’ menu choices were more likely to conform to the precedent menu choices made by the others in their group. A unique empirical contribution of the present research is that conformity was assessed and emerged at two levels: end-choice level (whether the choices are the same) and attribute-level (whether the attribute(s) of the choices are the same, independent of whether the end-choice is the same; i.e., similarity). Theoretical and practical implications are discussed.
Schuck, S, Aubusson, P, Buchanan, J, Varadharajan, M & Burke, PF 2018, 'The experiences of early career teachers: new initiatives and old problems', Professional Development in Education, vol. 44, no. 2, pp. 209-221.
View/Download from: Publisher's site
View description>>
The task of supporting beginning teachers has received considerable attention in recent years, and numerous initiatives have been implemented. In this article we investigate the experiences of early career teachers (ECTs) in New South Wales, Australia, at a time when their employing authority mandated the provision of mentors and a reduction in face-to-face teaching for ECTs. The article draws on ECTs’ responses to survey items asking about their experiences as an ECT. It emerged that many of the issues of the early years that have caused problems for ECTs remain intractable, or at least unresolved for some. The research indicates that despite support that has been mandated by some employers, we cannot be complacent about the transition of ECTs into the profession. There remains a need to address the elements of school environments that impact on ECTs’ experiences.
Spanjaard, D, Hall, T & Stegemann, N 2018, 'Experiential Learning: Helping Students to Become ‘Career-Ready’', Australasian Marketing Journal, vol. 26, no. 2, pp. 163-171.
View/Download from: Publisher's site
View description>>
Today's graduates face a competitive entry-level job market whilst at the same time employers from all areas of business plea for alumni who are ‘work-ready’. There is an underlying expectation that throughout their studies, graduates have opportunities where they are actively engaged in other areas of their education apart from just achieving final grades. Whilst ‘work ready’ remains an important goal, higher education institutions should consider the longer term alternate: the ‘career-ready’ graduate. This conceptual paper considers this principle and proposes a range of alternative experiential learning activities to equip marketing students with ‘real world’ experiences. It aims to show that by offering students opportunities that incorporate not only the ‘organisational’ perspective, but also those of the customer, and the living context in which the interaction is experienced, they will have a far more holistic viewpoint to make informed decisions about the direction in which to develop their career.
Waller, HJ & Waller, DS 2018, 'Opera costumes and the value of object biographies', Journal of Documentation, vol. 74, no. 6, pp. 1162-1174.
View/Download from: Publisher's site
View description>>
PurposeThe purpose of this paper is to observe the nature of documentation and the description used in object biographies by an auction house catalogue and an online museum collection database in relation opera costumes. This research aims to discuss the issues of cultural and economic value in relation to objects in the art world, and examine examples of object biographies for opera costumes that are sold at an auction and exhibited in a museum.Design/methodology/approachThe object biographies are compared from an auction house catalogue and the online museum collection database, based on two factors: costumes worn by a famous singer and costumes designed by a famous designer.FindingsThis study identified the valuation methods of auction houses and museums, including accounting for the market value and fair value, as well as social and cultural values. The nature of the documentation also clearly shows the different purpose of the object biographies. For auction houses the biography needs to be short and specific as it provides sufficient information and is read out at the auction, while art catalogues can also be used by experts as part of the conversation to understanding heritage value, and will also be viewed and used by researchers, investors, other auction house specialists and art world professionals.Research limitations/implicationsBy comparing two institutions, auction houses and museums, this study has shown that the information that is documented and how it is presented in object biographies is determined by the goals of the institutions. These goals may vary or ...
Wang, Z, Deshpande, S, Waller, DS & Erdogan, BZ 2018, 'Religion and Perceptions of the Regulation of Controversial Advertising', Journal of International Consumer Marketing, vol. 30, no. 1, pp. 29-44.
View/Download from: Publisher's site
View description>>
© 2018 Taylor & Francis Group, LLC. The objectives of this study are (a) to examine the impact of religion on consumers' perceptions of controversial advertising, on their perceptions of the protective and restrictive social effects of controversial advertising regulations, and on their perceptions of the restrictiveness of the regulations; and (b) to determine the moderating effect of religion on the influence of independent variables (consumers' perceptions of controversial advertising, and of the protective and restrictive social effects of regulations on controversial advertising) on a dependent variable (consumers' perceptions of regulations governing controversial advertising). According to cross-sectional survey data collected from 1,402 university students in 11 countries throughout North America, Europe, Asia, and Australia, Islamic followers were most easily offended by controversial advertising and generally found the current regulations not strict enough to address their sensitivities; Christians' and Hindus' found the regulations to fit with their more liberal attitudes toward controversial advertising, while Buddhists/Taoists and nonbelievers perceived the current regulations to be overly strict. These findings suggest that regulatory bodies should institute regulations consistent with the sensibilities of the religious profile of the population in the locale in which they operate.
Zhao, Y, Yan, L & Keh, HT 2018, 'The effects of employee behaviours on customer participation in the service encounter', European Journal of Marketing, vol. 52, no. 5/6, pp. 1203-1222.
View/Download from: Publisher's site
View description>>
PurposeThere is considerable research examining the consequences and contingency factors of customer participation in the service encounter. In comparison, there is disproportionately less research examining the antecedents of customer participation. This paper aims to propose and test an appraisal-emotive framework of the effects of front-line employees’ in-role and extra-role behaviours on customer participation.Design/methodology/approachA survey on 583 customers of retail banks in China has been conducted to test the framework. Structural equation modelling and dominance analysis have been used for hypotheses testing.FindingsEmployees’ extra-role behaviour (i.e. organisational citizenship behaviour or OCB) has a stronger effect than their in-role behaviour (i.e. role-prescribed behaviour) in inducing customer participation. These effects are mediated by customer emotions. Specifically, the effect of employees’ in-role behaviour on customer participation was mediated by customers’ positive and negative emotions, whereas the effect of employees’ OCB was mediated by customers’ positive emotions but not by their negative emotions.Practical implicationsThe findings reveal that strategic management of employee behaviours can influence customer participation. While organisations often provide training to enhance employees’ in-role behaviour to deliver service performance, they should also recognise and encourage employees’ OCB as a means of increasing customer participation. In particular, employees who display positive emotions tend to evoke positive emotions in customers, which increase cu...
Zlatevska, N, Neumann, N & Dubelaar, C 2018, 'Mandatory Calorie Disclosure: A Comprehensive Analysis of Its Effect on Consumers and Retailers', Journal of Retailing, vol. 94, no. 1, pp. 89-101.
View/Download from: Publisher's site
View description>>
In 2018 restaurants in the United States will need to provide calorie information on their menus as part of the Patient Protection and Affordable Care Act. In the present research, we examine the efficacy of this legislation in reducing restaurant based food calorie consumption. Specifically, we explore the likely effect of the new policy on both the supply and demand side, that is, consumer and retailer behaviors. To achieve this, two studies are included in this research: a meta-analysis of 186 studies investigating the effect of calorie disclosure on calories selected, and a meta-analysis of 41 studies examining the effect of calorie disclosure on calories offered by retailers. Across these two studies we reveal a significant and unequivocal calorie disclosure effect for menu labels; disclosure results in both fewer calories selected (−27 Calories) and fewer calories offered by retailers(−15 Calories).
Hingorani, A & Wang, P 1970, 'Assessing the Effects of Visual Structure of Metaphor.', 2018 ANZMAC Conference Proceedings, Australia and New Zealand Marketing Academy Conference, University of Adelaide, Adelaide, Australia, pp. 417-417.
Ho, H, Osiyevskyy, O, Agarwal, J & Reza, S 1970, 'Does Ambidexterity in Marketing Pay Off?', ANZMAC, ANZMAC 2017 Conference, ANZMAC, Melbourne, pp. 906-909.
Saluja, G & Adaval, R 1970, 'Seeing more in less: How connecting and separating mindsets affect the process and outcome of product customization', Society of Consumer Psychology 2018 Winter Conference, Dallas TX USA.
Saluja, G & Adaval, R 1970, 'The Moral Imperative: How malleability of moral standards affects judgment and behavior', 47th European Marketing Academy Conference, Glasgow UK.
Singh, S, Sinha, A, Lie, D & Govind, R 1970, 'Price Promotion Models for EDLP Retailers', Adelaide.
Vesal, M, Siahtiri, V & O'Cass, A 1970, 'Driving B2B brands through signaling sustainability practices', Australia and New Zealand Marketing Academy Conference (ANZMAC 2018), Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, Australia.
View description>>
Despite the mounting pressure on the environment and the growing importance of sustainability, little emphasis has been placed on capturing the value from pursuing sustainability to enhance a manufacturer’s brand image and market performance in business-to-business (B2B) markets. Using signalling theory, we examine the extent to which a firm’s pursuit of sustainability promotes brandimage and market performance. In addition, we examine the roles of customer relationship management (CRM) and customers’ attitudes toward sustainability in fostering the relationship between sustainability practices and brand image. Drawing on a multi-informant dataset collected from B2B manufacturing firms and their customers, we show that sustainability practices significantly drive brand image and this relationship is contingent on CRM and customers’ attitudestoward sustainability. The results also show that manufacturing firms with a positive brand image have higher levels of market performance by reducing information costs for customers and lowering their perceived risk of purchase.
Waller, DS & Waller, H 1970, 'Cultural Institutions' Use of Social Media: Physical Space Vs Cyberspace', Australian and New Zealand Communication Association, Auckland, New Zealand.
