Publications

Fam, KS & Waller, DS 2000, 'Attracting New Clients', Journal of Promotion Management, vol. 5, no. 2, pp. 85-99.
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When an advertising agency attempts to attract a new client it must rely on perceptions of what they feel clients regard as important agency selection criteria. This paper analyses a survey of 102 advertising agency account directors in New Zealand that asked them to rate the importance of a number of agency selection variables. This resulted in eight factors that they perceived to be important for companies when selecting a new advertising agency. © 2000 by The Haworth Press, Inc. All rights reserved.

GOODSELL, M 2000, 'Short-term effects of lumbar posteroanterior mobilization in individuals with low-back pain', Journal of Manipulative and Physiological Therapeutics, vol. 23, no. 5, pp. 332-342.
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Goodsell, M, Lee, M & Latimer, J 2000, 'Short-term effects of lumbar posteroanterior mobilization in individuals with low-back pain', Journal of Manipulative and Physiological Therapeutics, vol. 23, no. 5, pp. 332-342.
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Objective: To establish the short-term effects of lumbar posteroanterior mobilization in patients with low-back pain, compared with a control intervention. Design: Self-controlled cross-over design. Main Outcome Measures: The force-displacement characteristics of the spine in response to the application of a posteroanterior force, lumbar flexion, and extension range of movement; pain during flexion, extension, and on worst movement; pain on posteroanterior loading; and overall pain relief. Patients: Twenty-six patients with nonspecific low-back pain who experienced pain on flexion or extension and whose pain settled quickly after provocation, from a physiotherapy clinic and university campus. Methods: Patients received posteroanterior mobilization and a control intervention in an order that was randomly allocated. The magnitude of force in treatment dose was selected by the treating physiotherapist. An observer who was blinded to the order of interventions performed all measurements. Outcome measures were recorded before and after each intervention, and change scores were calculated to quantify the effect of the intervention. Results: No significant differences were found between the mobilization and control interventions in relation to posteroanterior response or range of movement. The score for pain on worst movement showed significantly greater improvement for the mobilization than for the control procedure. Conclusions: Lumbar posteroanterior mobilization was not observed to produce any objectively measurable change in the mechanical behavior of the lumbar spine of patients with low-back pain. Improvement in some pain variables was observed in comparison with a control procedure, but this may be due to a placebo effect.

Waller, DS & Shyan Fam, K 2000, 'Cultural values and advertising in Malaysia: views from the industry', Asia Pacific Journal of Marketing and Logistics, vol. 12, no. 1, pp. 3-16.
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Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.

Barrett, NJ, Miller, K & Nguyen, DT 1970, 'Internationalisation of business education through the internalisation mode of learning: an Australian case', Proceedings of the Twenty-Ninth Annual Meeting of the Western Decision Sciences Institute, CD Rom, Maui, Hawaii, pp. 1140-1148.

Lee, KP, Hingorani, A & Miller, K 1970, 'An information processing approach to assess the effectiveness of internet advertising - an exploratory study', Visionary Marketing for the 21st Century: Facing the Challenge - Proceedings of ANZMAC 2000, Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, QLD, pp. 669-673.

Nguyen, DT, Barrett, NJ & Fletcher, R 1970, 'Learning orientation and internationalisation of firms in emerging markets', Visionary Marketing for the 21st Century: Facing the Challenge - Proceedings of ANZMAC 2000, Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, QLD, pp. 861-865.