Bairstow, N & Young, LC 2009, 'Exploring channel evolution with history', Business and Labour History Group, The University of Sydney.
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This paper discusses the evolution of the distribution channel of the Australian Information Communication Technology (ICT) industry over a 21 year period, introducing an effectiveness of the methods used to investigate this. The paper opens with a discussion of the value of historical analysis, arguing that ‘applying history helps us by identifying the reasons for important transitions’
Camilleri, AR & Newell, BR 2009, 'The role of representation in experience-based choice', Judgment and Decision Making, vol. 4, no. 7, pp. 518-529.
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Abstract Recently it has been observed that different choices can be made about structurally identical risky decisions depending on whether information about outcomes and their probabilities is learned by description or from experience. Current evidence is equivocal with respect to whether this choice “gap” is entirely an artefact of biased samples. The current experiment investigates whether a representational bias exists at the point of encoding by examining choice in light of decision makers’ mental representations of the alternatives, measured with both verbal and nonverbal judgment probes. We found that, when estimates were gauged by the nonverbal probe, participants presented with information in description format (as opposed to experience) had a greater tendency to overestimate rare events and underestimate common events. The choice gap, however, remained even when accounting for this judgment distortion and the effects of sampling bias. Indeed, participants’ estimation of the outcome distribution did not mediate their subsequent choice. It appears that experience-based choices may derive from a process that does not explicitly use probability information.
Fam, K-S, Waller, DS & Yang, Z 2009, 'Addressing the Advertising of Controversial Products in China: An Empirical Approach', JOURNAL OF BUSINESS ETHICS, vol. 88, no. SUPPL. 1, pp. 43-58.
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China is a country that has undertaken a great transformation since the late 1970's, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages. © 2008 Springer Science+Business Media B.V.
Kattiyapornpong, U & Miller, KE 2009, 'Socio‐demographic constraints to travel behavior', International Journal of Culture, Tourism and Hospitality Research, vol. 3, no. 1, pp. 81-94.
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PurposeThis study aims to ascertain the effect of socio‐demographic constraints on dimension of travel choice. This study also seeks to derive personal ecological explanations for variation in travel preference, travel intention and travel choice behavior of a wide range of destinations.Design/methodology/approachA large representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to determine the impact of constraint variables.FindingsAge, income and life stage have significant differential and interactive effects on travel behavior. Socio‐demographic variables act in different ways to constrain/free different types of travel behavior. However there are significant levels of travel by even the most constrained groups as well as significant amounts of non‐travel by the least constrained sectors of our society. These impacts are country specific.Research limitations/implicationsThe travel motivations of constraint groups need to be considered to order better understand travel behavior. Investigation of psychological and ecological facilitators and constraints to travel is needed.Practical implicationsThis information is most useful for market segmentation and the development of constraint group destination marketing plans. Managers can use utilize such results to minimize the barriers to travel by particular groups.Originality/valueThis paper utilizes a large database to pr...
Kerr, GF, Waller, D & Patti, C 2009, 'Advertising Education in Australia', Journal of Marketing Education, vol. 31, no. 3, pp. 264-274.
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In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path.
Kwak, K & Yoon, K 2009, 'Investigating Source of Purchase-Occasion Heterogeneity with Implications for Acquisition and Retention Strategy'.
Rauyruen, P, Miller, KE & Groth, M 2009, 'B2B services: linking service loyalty and brand equity', JOURNAL OF SERVICES MARKETING, vol. 23, no. 2-3, pp. 175-185.
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Purpose A significant way of achieving high profitability is to retain existing customers who contribute to the service provider's revenue by continuously purchasing and paying more for products and services and building brand equity to the provider. The main objective of this study is to empirically examine and extend the knowledge underlying the linkage between service loyalty and brand equity performance outcomes in the context of business-to-business markets. It aims to develop and empirically test a theoretical model examining the antecedents and the outcomes of service loyalty in a business-to-business context. The model also aims to examine the relationship between service loyalty and customer share of wallet and price premium, as well as the links between the proposed antecedents (habitual buying, trust in the service provider, and perceived service quality) and service loyalty.
Waller, DS & Hingorani, AG 2009, 'Advertising Students’ Perceptions of Skills and Attributes for Future Employment', Journal of Advertising Education, vol. 13, no. 2, pp. 15-24.
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Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate 'academic standards' within their subjects and discipline (Polonsky and Waller 1998).
Waller, DS & Lanis, R 2009, 'CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE OF ADVERTISING AGENCIES An Exploratory Analysis of Six Holding Companies' Annual Reports', JOURNAL OF ADVERTISING, vol. 38, no. 1, pp. 109-121.
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The corporate annual report has become more than a mandatory financial report for public companies, with many companies also using it as an important marketing tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world, many publicly listed companies, including advertising agencies, are voluntarily disclosing information regarding their CSR activities in their annual reports. While there is criticism of the ethical values of advertising, some advertising agencies can use CSR to promote a positive side of the agency's business. This descriptive study analyzes the annual reports of the top six holding companies in the global advertising industry to promote discourse and theory development in the area. This will be done by observing which advertising companies disclose their CSR activities and what activities they undertake, as well as the development of a CSR disclosure index for advertising agencies. The results indicate that some advertising companies do engage in CSR activities and disclose them in their annual reports, but the level of these CSR disclosures is different between the organizations. © 2009 American Academy of Advertising.
Bentrott, I, Kolyshkina, I & Kwak, K 1970, 'Use of Non-parametric Methods to Improve Efficiency of a Marketing Mix Model in a Commercial Setting', INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA.
Fine, B, Bray, D, Wang, PZ & Menictas, C 1970, 'When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?', 100 Stories: AMSRS Conference Proceedings CD 2009, AMSRS National Conference, AMSRS, Sydney, Australia, pp. 1-30.
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This paper presents a case study of new product development (NPD) for a private health insurance (PHI) provider in Australia. The information respondents need to process when considering PHI in Australia is extremely complex and intricate to say the least. The client needed to test multiple product options, thereby calling for a discrete choice experiment to elicit preferences so that we could model the utility of each product component, where we would later combine each component to simulate a new product, via a decision support system (DSS).
Fine, B, Menictas, C & Wang, PZ 1970, 'The sourcing challenge - Remedying the differences due to multiple online panel sources', Online Research 2009. Online Panels and Beyond, Online Research 2009, ESOMAR, Chicago, USA, pp. 1-6.
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The sourcing challenge - Remedying the differences due to multiple online panel sources An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing research outputs. The procedure, known as non-parametric modeling using CART, provides an elegant solution to this issue.
Freeman, LM, Spanjaard, DC & Young, LC 1970, 'The accidental ethnographer: ajourney within the world of the supermarket', Proceedings of 4th Annual International Ethnography Symposium, University of Liverpool, Liverpool England.
Hingorani, A & Freeman, LM 1970, 'The role of acculturation in the body perceptions of immigrants', Asia Pacific Advances in Consumer Research, Association for Consumer Research, Asia Pacific Conference, ACR, Hydrabad, India, pp. 184-185.
Islam, T, Gudergan, S, Kwak, K, Louviere, JJ & Wang, PZ 1970, 'Less (or More) than Meets the Eye: A Comparison of Ways to Handle Error Variability Differences in Best-Worst Choices', INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA.
Kerr, G, Dickinson, S, Waller, DS & Mortimer, K 1970, 'Testing advertising via new media: An exploratory study of advertising practitioner attitudes', Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference, Australian New Zealand Communications Association Annual Conference, Australian and New Zealand Communication Association, Brisbane, Australia, pp. 91-98.
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New media, as a free and universal communication tool, has had an impact on the power of the general public to comment on a variety of issues. As the public can comment favourably or unfavourably on advertisements, such as on Youtube, the advertising industry must start using weblogs to research reaction to their advertising campaigns. This exploratory study examines the responses of some advertising industry practitioners, both advertisers and agencies, on the impact of new media, specifically weblogs, and the use of new media as a source of research on advertising campaigns.
Kwak, K, Bentrott, I, Gudergan, S, Louviere, JJ & Wang, PZ 1970, 'How to Identify Potential Attribute by Covariate Interactions in Discrete Choice Models?', INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA.
Mortimer, K, Kerr, G, Waller, DS & Dickinson, S 1970, 'The Use of Blog Sites to Share and Discuss Controversial Advertising', Australian Media Traditions. Internationalising Media History - From Australia to the World, Sydney.
Oppewal, H, Morrison, MD, Waller, DS & Wang, PZ 1970, 'An Experimental Choice Study of the Introduction of a New Product Feature on Attribute Preferences', INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA.
Oppewal, H, Morrison, MD, Wang, PZ & Waller, DS 1970, 'How preferences change after receiving new product information in an experimental choice task', Proceedings of ANZMAC 2009, Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Academy of Marketing, Melbourne, Australia, pp. 1-8.
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Discrete choice experiments typically assume that preference structures remain stable over time and over multiple exposures to information about choice alternatives. However, this assumption may not be valid when the study concerns a new product, which individuals are less familiar with. This paper tests how attribute preferences shift when respondents are exposed to new product information in an experimental choice task. The findings indicate how attribute utilities vary across the before and after exposure conditions; further analysis however shows these effects to partly disappear when the effect of information on the scale constant is accounted for.
Singh, S, Ratchford, B & Strijnev, A 1970, 'Impact of category price competition on store choice and store traffic', INFORMS Marketing Science Conference, 2009 INFORMS Marketing Science Conference, Institute for Operations Research and the Management Sciences, Michigan, USA.
Spanjaard, DC, Freeman, LM & Young, LC 1970, 'Negative Behaviour or Positive Emotions?', Proceedings of the 5th International Academy of Marketing Brand Conference, Academy of Marketing, Cambridge England.
Teo, ST, Morgan, A, Kandlbinder, PA, Wang, KY & Hingorani, A 1970, 'Predictors of the groupwork experience: generic skill development, peer appraisals, and country of residence', Proceedings of the ATN Assessment Conference 2009 - Assessment in Different Dimensions, Assessment in Different Dimensions, RMIT University, Melbourne, pp. 313-320.
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Humphrey et al. (1997) argued that a range of generic skills are important in enhancing the experience of groupwork for students. These skills include problem solving skills, leadership skills, research skills, study skills, and communication skills. However, little is known about the extent to which the development of such skills impact on the students' experience of groupwork, Students are also rarely given opportunities to develop their performance management skills in group assignments, despite often being expected to evaluate the performance of their peers. Those doing the appraisal may not learn how to provide feedback and justify their evaluations. It also means that those being appraised do not receive feedback regarding their strengths and whereimprovements are needed. As a consequence, students tend to report negative experiences of groupwork when they have to assess and be assessed by their peers. The current study aims to examine the effects of generic skill development and peerevaluation on the students' evaluation of their group experience, following their participation on a group assignment.
Waller, DS & Kerr, G 1970, 'Good Citizenship or Good Business?: Pro Bono Work by Advertising Agencies', Australia and New Zealand Communication Association Conference, Brisbane, Australia.
Waller, DS & Lanis, R 1970, 'CSR disclosure: An exploratory study of the leading media organizations', 2009 AMA Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association Summer, American Marketing Association, Chicago, USA, pp. 1-8.
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Corporate social responsibility (CSR) is an issue of growing interest in the business world, and many large, multinational companies, including media organizations, are voluntarily disclosing information regarding their CSR activities. While there is criticism of the ethical values of the media, some media organizations are using CSR to promote a positive side of their business. This exploratory study observes what the leading media organizations are doing in terms of CSR activities to propose a CSR disclosure index for the media industry, and discusses some implications for other organizations.
Waller, DS, Dickinson, S, Mortimer, K & Kerr, G 1970, 'On-line Consumer Empowerment and the Advertising Self-Regulation Process', Proceedings of the American Advertising Association Asia-Pacific Conference, American Advertising Association (AAA) Asia-Pacific Conference, American Advertising Association, Beijing, China.
Yoon, K, Kwak, K & Tran, T 1970, 'Differential Impacts of Brand Loyalty on Purchase Decisions of When, What, and How Much', INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA.
Zlatevska, N & Jones, M 1970, 'Shedding Common Misperceptions about Successful Dieting: Communicating the Right Messages about Food', Society of Consumer Psychology (Summer).
