Auger, P, Devinney, TM, Dowling, GR, Eckert, C & Lin, N 2013, 'How Much Does a Company's Reputation Matter in Recruiting?', MIT SLOAN MANAGEMENT REVIEW, vol. 54, no. 3, pp. 79-+.
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How much does a company's reputation matter in recruiting?
Buchanan, J, Prescott, A, Schuck, S, Aubusson, P, Burke, P & Louviere, J 2013, 'Teacher Retention and Attrition: Views of Early Career Teachers', Australian Journal of Teacher Education, vol. 38, no. 3, pp. 112-129.
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The provision and maintenance of quality teachers is a matter of priority for the profession. Moreover, teacher attrition is costly to the profession, to the community and to those teachers who leave feeling disillusioned. There is a need to investigate the experiences of early career teachers to consider how these issues contribute to decisions about staying in or leaving the profession. This paper reports on an aspect of a larger study on teacher retention. It describes and analyses the experiences of teachers participating in the study and highlights implications for teacher retention. The study proposes the notion of `resilient stayers, and how beginning teachers resilience might be strengthened and supported. It asks what combination of circumstances in the school and the system, and individual resources of resilience on the part of early career teachers, might maximise the chances of teachers choosing to remain in the profession.
Burke, PF 2013, 'Seeking Simplicity in Complexity: The Relative Value of Ease of Use (EOU)‐Based Product Differentiation', Journal of Product Innovation Management, vol. 30, no. 6, pp. 1227-1241.
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Models of category acceptance and diffusion, including Davis's technological acceptance model (TAM), have established that ease of use (EOU) is a significant determinant of technological product adoption. This supports user‐centered design philosophies, where aspects of cognitive attractiveness (e.g., logical to use) and emotional attractiveness (e.g., lack of frustration in use) are essential, and contrasts traditional design practices where physical attractiveness dominates concern. These studies consider the impact of EOU on category (primary) demand. It is unclear whether firms should incorporate EOU into design and positioning strategies to differentiate their products from others in the same category that perform better on functional features. A random utility theory‐based choice model is used to measure the relative value of EOU. In a new product category (DVD recorders; n = 496) and one that is more established (cell phones; n = 202), consumers were found to forgo functional features in preference for products better rated on EOU. With implications for segmentation, those seeking simplicity were older, female, educated, and with less product knowledge, while those already owning a complex phone made replacement decisions with less concern for INTERNATIONAL JOURNAL OF EDUCATIONAL RESEARCH, vol. 62, no. 1, pp. 259-268.
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Many countries report high attrition rates among beginning teachers. The literature cites many factors that influence a teacher's decision to remain in the profession. These include remuneration, workload, support, administration and parents. It is unclear, however, which factors matter most to teachers and, consequently, where best to direct limited resources. This study uses Best-worst Scaling (BWS) and complementary experimental design methods to quantify the relative importance of these factors. The results suggest that improving student engagement, experiencing professional challenges and enjoying collegial support are the most important factors influencing teacher decisions to stay in the profession. Beginning teachers nominate remuneration, recognition, and external factors (e.g., class size; location) as playing a lesser role in their decision to remain teachers. © 2013 Elsevier Ltd.
Burton, S, Spanjaard, D & Hoek, J 2013, 'An Investigation of Tobacco Retail Outlets as a Cue for Smoking', Australasian Marketing Journal, vol. 21, no. 4, pp. 234-239.
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Evidence suggests that widespread distribution of tobacco and point of sale (POS) displays of tobacco prompt impulse purchases and cue smoking. As a result, health researchers have argued for a reduction in the number of tobacco retail outlets. However, with tobacco products now removed from display in many countries, there has been very little evidence to indicate whether decreasing the number of tobacco retail outlets will result in reduced smoking prevalence. Using a combination of in-depth interviews and near-real-time electronic diary data collected from 31 smokers and attempting quitters, we examined their responses to exposure to tobacco outlets. The findings provide the first evidence that even in the absence of POS displays, the mere sight of tobacco retail outlets can trigger impulse tobacco purchases and increase smoking frequency. The findings support calls to restrict tobacco distribution.
Camilleri, AR & Newell, BR 2013, 'Mind the gap? Description, experience, and the continuum of uncertainty in risky choice', DECISION MAKING: NEURAL AND BEHAVIOURAL APPROACHES, vol. 202, pp. 55-71.
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Camilleri, AR & Newell, BR 2013, 'The long and short of it: Closing the description-experience “gap” by taking the long-run view', Cognition, vol. 126, no. 1, pp. 54-71.
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Fam, K-S, S. Waller, D, Cyril de Run, E & He, J 2013, 'Advertising dislikeability in Asia', Asia Pacific Journal of Marketing and Logistics, vol. 25, no. 1, pp. 144-161.
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Purpose– The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase frequency.Design/methodology/approach– The study utilizes the attention/salience hypothesis. A total of 931 people were questioned in five Asian cities (Hong Kong, Shanghai, Jakarta, Bangkok and Mumbai) using telephone interviews.Findings– The results revealed 931 dislike attributes that were reduced to seven: style, meaningless, character, exaggeration, irresponsive, violent and hard-sell. There also appears to be a close relationship between the disliking of advertisements and purchase intention and purchase frequency.Practical implications– Findings indicate a strong relationship of the dislikeability variables with culture and religion in the five Asian cities and this must be taken seriously by advertisers. International advertisers need to pay attention to the local values and tradition and use the advertising communication message appropriately.Social implications– Advertisers must be acutely aware of the social norms in designing their advertisements and the findings here can be a guide for public and/or industry policy towards advertising.Originality/value– The paper has produced a new construct of advertising dislikeability...
Ho, HD & Ganesan, S 2013, 'Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? the Role of Customer Participation', Journal of Marketing, vol. 77, no. 6, pp. 91-107.
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Competing suppliers that collaborate to serve downstream original equipment manufacturer customers often encounter partners with overlapping and compatible knowledge bases. Such knowledge base compatibility provides supplier partners the opportunity to exchange knowledge efficiently, leading to greater knowledge sharing. However, the ease of misappropriation of the shared knowledge can offset this beneficial effect. This research proposes that the effect of knowledge base compatibility on supplier partners' knowledge sharing is moderated by the customer's participation in the collaborative effort and by the customer value such effort creates. The results of two empirical studies show that when levels of both customer participation and customer value are high, knowledge base compatibility between supplier partners leads to greater knowledge sharing. In contrast, when customer participation is high but customer value is low, knowledge base compatibility leads to lower levels of supplier knowledge sharing. This investigation validates the importance of key factors related to supplier partners' opportunity and motivation to share knowledge in coopetitive partnerships.
Jiang, LA, Waller, DS & Cai, S 2013, 'Does ownership type matter for innovation? Evidence from China', JOURNAL OF BUSINESS RESEARCH, vol. 66, no. 12, pp. 2473-2478.
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According to the institution-based view, ownership type is a key variable affecting environment-strategy configurations. This study configures the mechanism in which ownership types (as an institutional factor) moderate the effect of innovation strategies on firms' innovation performance. An empirical analysis was conducted on Chinese hi-tech manufacturing firms, using information related to the innovation activities of 303 firms. The empirical results suggest that ownership type affects the positive relationship between three sources of innovation (internal R&D activities, partnering with alliance partners, and partnering with universities) and innovation performance, as well as the negative relationship between external contracting and innovation performance (product or process innovation). The results imply that organizations doing business in China must be aware of the business environment that they intend to enter, especially if the intention is to develop new products or innovate current business processes. © 2013 Elsevier Inc.
Mathies, C, Gudergan, SP & Wang, PZ 2013, 'The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices', JOURNAL OF TRAVEL RESEARCH, vol. 52, no. 4, pp. 479-493.
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This article examines how the simultaneous use of customer-centric marketing (CCM) and revenue management (RM) affects travelers perceptions of fairness and ultimately their purchasing choices. To address this issue, we propose and empirically test a choice model that incorporates reference-dependent fairness adjustments for both price and nonprice attributes within a random utility framework. The findings from two empirical studies using stated-preference choice experiments show that travelers engage in fairness-related reference point comparisons for price and other product attributes induced by RM and CCM. They offer additional evidence concerning the need to account comprehensively for attributes associated with both RM and CCM when predicting customer demand in travel and tourism firms. Accordingly, firms need to account not only for the effects of RM and CCM attributes but also for the corresponding reference-dependent fairness adjustments relating to those attributes.
Mintz, O & Currim, IS 2013, 'What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?', Journal of Marketing, vol. 77, no. 2, pp. 17-40.
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To increase marketing's accountability, Journal of Marketing, Marketing Science Institute, and the Institute for the Study of Business Markets have advocated development of marketing metrics and linking marketing-mix activities with financial metrics. Although the marketing field has made progress, researchers have paid less attention to what drives managerial use of marketing and financial metrics and whether metric use is associated with marketing-mix performance. The authors propose a conceptual model that links firm strategy, metric orientation, type of marketing-mix activity, and managerial, firm, and environmental characteristics to marketing and financial metric use, which in turn are linked to performance of marketing-mix activities. An analysis of 1287 marketing-mix activities reported by 439 U.S. managers reveals that firm strategy, metric orientation, type of marketing-mix activity, and firm and environmental characteristics are more useful than managerial characteristics in explaining use of marketing and financial metrics and that use of metrics is positively associated with marketing-mix performance. The results help identify conditions under which managers use fewer metrics and how metric use can be increased to improve marketing-mix performance.
Mintz, O, Currim, IS & Jeliazkov, I 2013, 'Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior', Marketing Science, vol. 32, no. 5, pp. 716-732.
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The information processing literature provides a wealth of laboratory evidence on the effects that the choice task and individual characteristics have on the extent to which consumers engage in alternative-based versus attribute-based information processing. Less attention has been paid to studying how the processing pattern at the point of purchase is associated with a consumer's propensity to buy in shopping settings. To understand this relationship, we formulate a discrete choice model and perform formal model comparisons to distinguish among several possible dependence structures. We consider models involving an existing measure of information processing, PATTERN; a latent variable version of this measure; and several new refinements and generalizations. Analysis of a unique data set of 895 shoppers on a popular electronics website supports the latent variable specification and provides validation for several hypotheses and modeling components. We find a positive relationship between alternative-based processing and purchase, as well as a tendency of shoppers in the lower price category to engage in alternative-based processing. The results also support the case for joint modeling and estimation. These findings can be useful for future work in information processing and suggest that likely buyers can be identified while engaged in information processing prior to purchase commitment, an important first step in targeting decisions.
Moore, SM, Thomas, AC, Kale, S, Spence, M, Zlatevska, N, Staiger, PK, Graffam, J & Kyrios, M 2013, 'Problem Gambling Among International and Domestic University Students in Australia: Who is at Risk?', JOURNAL OF GAMBLING STUDIES, vol. 29, no. 2, pp. 217-230.
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Young people are a high risk group for gambling problems and university (college) students fall into that category. Given the high accessibility of gambling in Australia and its association with entertainment, students from overseas countries, particularly those where gambling is restricted or illegal, may be particularly vulnerable. This study examines problem gambling and its correlates among international and domestic university students using a sample of 836 domestic students (286 males; 546 females); and 764 international students (369 males; 396 females) at three Australian universities. Our findings indicate that although most students gamble infrequently, around 5 % of students are problem gamblers, a proportion higher than that in the general adult population. Popular gambling choices include games known to be associated with risk (cards, horse races, sports betting, casino games, and gaming machines) as well as lotto/scratch tickets. Males are more likely to be problem gamblers than females, and almost 10 % of male international students could be classified as problem gamblers. Hierarchical regression analysis showed that male gender, international student status, financial stress, negative affect and frequency of gambling on sports, horses/dogs, table games, casino gaming machines, internet casino games and bingo all significantly predicted problem gambling. Results from this study could inform gambling-education programs in universities as they indicate which groups are more vulnerable and specify which games pose more risk of problem gambling. © 2012 Springer Science+Business Media, LLC.
R. Massey, G, S. Waller, D, Z. Wang, P & V. Lanasier, E 2013, 'Marketing to different Asian communities', Asia Pacific Journal of Marketing and Logistics, vol. 25, no. 1, pp. 8-33.
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Purpose – The purpose of this paper is to show that culture has differential effects on purchase intent, using respondents from four very different cultural groups within Indonesia, and two different advertisements (one ethical, another unethical). Design/methodology/approach – The study uses survey methods and a highly structured questionnaire to collect data from respondents in four cultural groups. In total, 100 responses were received from each of these groups within Indonesia (Bali, Batak, Java, and Minang). Data were analyzed using partial least squares. Findings – The results suggest that when advertising to culturally conservative groups, caution is required. Such groups have lower purchase intent when they do not like the advertisement. Moreover, other variables such as attitude towards the advertiser may become salient drivers of purchase intent for such groups if the advertisement is perceived to be unethical. Importantly, neither of these factors are salient for more permissive cultures, regardless of whether the advertisement is perceived to be ethical or unethical. In addition the authors identify a set of “universal paths” by which advertisement-related factors, and company-related factors indirectly influence purchase intent for both permissive and conservative cultures, regardless of the perceived ethicality of the advertisement. Research limitations/implications – The research use...
Waller, DS, Deshpande, S & Erdogan, BZ 2013, 'Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study', Journal of Promotion Management, vol. 19, no. 4, pp. 400-417.
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Violent images are often used in advertisements to gain attention and sell products, resulting in complaints to regulatory bodies and concern regarding the effects of these potentially offensive advertisements on society. This paper presents the results of a survey of 930 university students from six countries to determine which personal and attitudinal variables have a significant influence on their attitudes toward advertisements with violent images. The results indicate that gender, country, intensity of religious beliefs, economic inclination, and products (social/political groups) produced the strongest reaction. These factors should be considered when advertisers run local or global campaigns with violent images. © 2013 Copyright Taylor and Francis Group, LLC.
Bentrott, I 1970, 'Using multivariate adaptive regression splines (MARS) to find interactions of socio-demographics that model individual differences in Australian farmers purchase behavior', Proceedings of International Choice Modelling Conference 2013, International Choice Modelling Conference, Open Conference Systems, Sydney, Australia, pp. 1-43.
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Socio-demographics play a major role in accounting for preference heterogeneity and market segmentation in discrete choice models. The use of demographic segments to account for heterogeneity in choice models has been proposed by Ben-Akiva & Lerman (1985) and complex models such as random coefficients logit have been used to account for unobserved differences in preferences. To enter demographics into a repeated choice stated preference model, they must be interacted but, due to the complexity of finding and modelling socio-demographic interactions (McLelland & Judd 1993), the interactions are often restricted to simple terms that act global over the data space. We use MARS to overcome the difficulties associated with detecting and integrating socio-demographic interactions in localized areas of the data space. In our study, heterogeneity that exists amongst farmers can be accounted for by localized interactions of the observable demographics with the experimentally designed choice attributes using basis function found by MARS. The MARS basis functions are hybrid into a conditional logit model that outperforms a hybrid of the MARS basis functions in a random coefficients logit.
Ellis, RB & Waller, DS 1970, 'A study of the marketing curriculum in Australia: The 1930s to now', Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress, Academy of Marketing Science - World Marketing congress, Academy of Marketing Science, Melbourne, Australia, pp. 95-100.
Fine, B, Menictas, C, Chandler, V & McCook, N 1970, 'Driving Qantas’s Loyalty Program Effectiveness by Fusing Stated Preference and Revealed Preference Data', Australian Market & Social Research Society National Conference, Sydney.
Fine, B, Menictas, C, Chandler, V & McCook, N 1970, 'Text Mining Provides the Best of All Worlds', Australian Market & Social Research Society National Conference, Sydney.
Hingorani, A & Freeman, LM 1970, 'Acculturation and Male Body Image: An Exploratory Study of Older Indian- and Anglo-Australians', Proceedings of the 15th Cross Cultural Research Conference, 15th Cross Cultural Research Conference, Cross Cultural Research Conference, Antigua, Guatemala, pp. 1-4.
Kwak, K, Duvvuri, SD & Russell, GJ 1970, 'An Analysis of Assortment Choice in Grocery Retailing', INFORMS Marketing Science, Instanbul, Turkey, pp. 19-33.
Morgan, P, Lee, C & Waller, DS 1970, 'Prostate cancer detection: A case study using controversial advertising to change behaviour', World Social Marketing Conference Abstracts Book, World Social Marketing Conference, The Conference People Ltd, Toronto, Canada, pp. 110-111.
Waller, DS & Crawford, R 1970, 'What agencies want: An analysis of ad agency recruitment advertisements', Proceedings of the Australia and New Zealand Communication Association (ANZCA) Conference, Australia and New Zealand Communication Association (ANZCA) Conference, ANZCA, Perth, pp. 112-112.
Waller, DS, Kerr, G, Mortimer, K & Dickinson, S 1970, 'A model of advertising regulation in the digital world', Proceedings of Australia and New Zealand Communication Association (ANZCA) Conference, Australian and New Zealand Communication Association Conference, ANZCA, Perth, pp. 1-20.
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Advertising comes under some form of regulation, whether self or government regulated, in countries around the world, to ensure that it does not offend, mislead or deceive. However, the growth of various types of digital media has resulted in commercials formerly banned in a country now being available to be watched globally on the Internet. This paper examines the functionality of informal regulatory processes enabled by digital media. In doing this, a conceptual model is proposed that explores the influence of the public, advertisers and regulatory bodies in the contemporary media environment. The model presents some important implications for both advertisers and regulatory bodies in an international context
Zlatevska, N, Dubelaar, C & Holden, S 1970, 'The Ambiguity of ‘Size’ and its Effect on Consumption', Society for Consumer Psychology Conference, Honolulu, Hawaii.
